The CW Rises in Power Rankings as It Assumes Streaming Independence
Wednesday 13 November 2019, New York, NY: Shareablee today released the latest rankings of Top 10 US TV Networks showing total actions in the category grew by 15% in October.
It was a big month for video in the category with video actions rising by 17% and video views totalling more than 5 billion across all US TV network social properties combined.
ESPN boosted its total actions by more than 11 million or 14% and its video actions by 29% or more than 20 million over the month to retain its leading position.
Moving up the rankings by one place each were ABC (2nd), NBC (3rd), Fox News (5th) and Telemundo (6th).
NBC recorded the largest audience in October despite sitting 3rd on the rankings with an audience increase of almost 1 million people. Video actions were a large area of growth for FOX News and the FOX Sports Media Group who recorded rises of 37% and 50% respectively. While Telemundo increased its video actions by 54% in the month with its top performing Primetime shows, El Senor de los Cielos and Exatlon.
The most notable results were recorded by The CW Network which jumped 7 places up the rankings to sit in 4th position after growing its total actions by 166% and its video actions by 149%. The CW Network's leading content was linked to series premieres including Batwoman, Supergirl, The Flash, Riverdale and All American.
Video views for The CW Network rose 119% on Facebook, 197% on Twitter and 196% on Instagram. The biggest increases in video actions on Instagram (up 411%) and Twitter (up 532%) were for content relating to Supernatural while the largest rise in Facebook video actions was for Arrow related content with a rise of 364% on the previous month. The results come as CW and Netflix ended their streaming agreement.
"Shareablee's Power Rankings this fall are highlighting trends in the ever changing landscape of streaming," said CEO Tania Yuki.
"This is an industry to watch closely in 2020 as we see conglomerates consolidating and streaming on their own libraries and turning to social to build and engage their audiences," she said.
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