The State of Social Media in the U.S. in 2017
What’s in the e-book?
In 2017, social engagement for the average U.S. brand grew 20% year over year across Facebook, Twitter and Instagram. Twitter and Instagram captured a majority of the growth in engagement, both increasing by 34%. Twitter increased from 2.5 billion actions in 2016 to 3.4 billion in 2017, and Instagram increased from 30.2 billion actions in 2016 to 40.3 billion in 2017.
The 2017 Shareablee Fact Book explores the platforms, categories, brands and content steering the growth of the social web. For marketers, it also unpacks the key drivers of engagement.
Table of contents
Here's the complete list. Don't miss out on this awesome content.
| Part 1: Overall Growth | 4 - 7 | Part 2: Category Killers | 8 - 15 |
| Part 3: The Big List | 16 - 33 | Part 4: Top Content | 34 - 39 |
Excerpt Part 1: Overall Growth of Social Media
The total volume of Facebook, Twitter and Instagram actions (reactions, comments, shares, retweets and likes) grew 20% year over year. Twitter and Instagram are growing at a faster rate (+34%) than Facebook (+5%). Instagram continues to dominate with over a half of total engagement.
