Tania Yuki, Founder & CEO, Shareablee Inc.
Naomi Kent, VP Client Services, Shareablee Inc.
State of Social Media in the Beauty Industry
It has never been a better time for the beauty consumer – broader and more diverse choice both locally and globally, more competitive pricing, convenient and free delivery. The average woman today in the U.S. owns over 40 beauty products, and exposure to new and exciting products is made even easier with the continued rise of platforms like Instagram, Facebook, Twitter and more. Purchase decisions depend more and more on the unique values of consumers (authenticity, natural ingredients, brands with purpose, small-batch processing, price sensitivity), making word of mouth and recommendations a critical currency when it comes to consumer buying behavior.
Knowing what to focus on, and what your consumer cares about is critical for the continued success of brands in beauty, where a connected consumer is worth 52% more than one that is merely 'highly satisfied' (HBR 2015) – what drives advocacy, engagement, purchasing.
Since the start of 2017, Beauty brands saw 36% growth in social engagement compared to the same time period in 2016, and a total of 1.5 billion total social actions and ran over 12,000 Influencer campaigns.
Learn which brands are driving this growth, making smart decisions that lead to purchase, and which best practices you need to know about in the battle for the fully connected consumer.
Through this webinar, discover:
- Consumer insights about the fully connected beauty consumer, and beauty influencer
- How Social Media influences product purchase and drive revenues
- Best performing content in 2017 and new strategies and Key trends transforming the Beauty industry