A Path Forward For Social Media Data Usage – Best Practices For A Sustainable Marketing Ecosystem

 

Presented By:
Tania Yuki, Founder & CEO, Shareablee Inc.

A Path Forward For Social Media Data Usage – Best Practices For A Sustainable Marketing Ecosystem

Data security and collection best practices are something very important to us at Shareablee, and we know it is critical for our clients and partners as we all work to find smarter, more valuable ways to complement the lives of our audiences. Data continues to become more important as a currency for 'free' applications and while these technologies and strategies evolve, our entire industry must hold ourselves to transparent, high standards that we can stand behind in years to come.

In this briefing, we will share our perspective on best practices now and in the future, what companies should (and should not) be concerned about when it comes to social media data and vetting potential partners, and some open questions that are still hanging out there as the conversation continues to unfold.

This briefing will be structured in three parts:

  • First, the facts and what we know
  • Separating the real concerns from everything else when it comes to the creative use of data
  • Best practices and succeeding with social data now and in the future

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