Blog & News

U.S. Media 100 Index Launches Today

To the Shareablee community, Since founding Shareablee in 2013, I have been a huge believer in the promise of social media, both as a medium of communication in itself, as well as a valuable window into what global consumers care about most. Better, more integrated data ensures marketers can keep pace with the increasingly fickle […]

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The Value of Social Media in Upfront Season

By Marc Berman Six weeks into upfront season and there is no shortage of broadcasters hawking their new and returning programming initiatives. Through May 18th (when The CW and NBC Universal Cable step to the stage), dozens of outlets – cable now, then digital and broadcast – present their plans to prospective advertisers, media buyers […]

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National Geographic Marches On, or Why Your Publishing Brand Needs Instagram and Video

If you’ve followed our 2016 Fact Book or 3 biggest lessons for CPG, it will be no surprise to find out that Instagram and video have become the engagement leaders in the social media universe. Today’s announcement of March’s Top 10 U.S. Media Publishers shows that that publishers who dedicate resources to Instagram and video […]

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Shareablee Fact Pack: State of Social Media in 2016

By Nathalie Nuta In 2016, social engagement for the average U.S. brand grew 0.1% year over year across Facebook, Twitter and Instagram. Twitter captured a majority of the growth in engagement, increasing by 15% from 3.4 million actions in 2015 to 3.9 million in 2016, followed by Instagram at 12%. As consumers respond to a […]

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Positive Return Socially for Fox Drama Empire

By Marc Berman In return news, Part 2 of the third season of Fox’s Empire finished fourth overall in total social actions based on the rankings for the week of March 20, according to leading social media measurement platform Shareablee, Inc. Empire had 1.6 million total actions, with 150 posts (and 36% of which was […]

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Using Real-Time Leaderboards: What we can learn from Sunday around the NBA

By Jill James For a sports junkie like me, the DirecTV Mix channels that show eight concurrent sporting events are joyous television viewing. If you get those feelings about social media, it might be time to get a really big TV and set up a real-time leaderboard. What does a leaderboard tell you? Leaderboards can […]

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Ellen is Tops, but Rachel Maddow Makes a Strong Social Impact

By Marc Berman One of the more notable items on television for the week of March 13th was The Rachel Maddow Show on MSNBC. On Tuesday, March 14, Maddow boldly promoted a “breaking” revelation, devoting the episode to President Donald Trump’s two-page 1040 tax form from 2005.   BREAKING: We’ve got Trump tax returns. Tonight, […]

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The 3 Biggest Social Media Marketing Misses for CPG Brands

By Alla Byrne Our recent webinar on the State of CPG Brands on Social revealed that CPG brands are making three big mistakes right now in their approach to social media reach and fan engagement. Our VP of Client Services, Naomi Kent and Consultant, Heidi Miller shared their insights into the best – and worst […]

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Vote on your favorite NCAA March Madness team this season with our March Madness Engagement Bracket

Update: Now that 2017’s March Madness has come to a close we are excited to announce the most socially active team. This years tournament winner, University of North Carolina, also topped the charts as the most socially active team. Between March 14th and April 4th, UNC captured over 2.4 million social actions and drove over […]

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ESPN Tops Total Actions in February; ABC and Fox News Round off The Top 3

By Marc Berman ESPN was the most engaged broadcast outlet in February 2017, according to Shareablee’s Top 10 ranking, with 133 million total actions across Facebook, Instagram, Twitter and YouTube. Sportscenter, with over 75 million total actions, accounted for over one half of the cable net’s total activity. Comparably, ESPN was 63 million (or 90%) […]

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