Blog & News

Shareablee Exclusive Series: Daniel Wellington Watches

Launched in 2011, Daniel Wellington, a young, leading global watch brand, has seen massive growth both in social engagement and followers on Instagram in the past year– total actions grew by a staggering 1,149% from June 2014 to May 215, and the brand recently reached more than one million followers. What’s driving the brand’s social […]

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Winter/Spring 2015Television Social Wrap-Up

Shareablee has conducted an analysis from January 1 to May 31, 2015 to measure which new winter and spring TV shows generated the most social engagement during their first season. The 2015 new U.S. Winter/Spring TV premieres garnered 44.6M total social actions across Facebook, Twitter and Instagram, a 175% growth over the total social actions […]

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Social Best Practices in U.S. Sports Industries

by Karen Mendoza Shareablee conducted an analysis to view some of the best practices and key social strategies used by professional sports leagues and entertainment, in light of recent, popular sporting events that have generated high levels of audience engagement in the past two months. We chose to measure from March 29 th , to […]

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Shareablee Exclusive Series: Dogs of New York

Over the past year, Instagram has seen tremendous growth in audience engagement, increasing by 100% among US brands from Q1 2014 – Q1 2015. Shareablee is launching a new blog series consisting of Q&As with popular Instagram accounts, both personal and business. We will discuss the goals, key social strategies and best practices that have […]

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Social Best Practices from Local TV Stations

by Gloria Stitt A few weeks ago, Shareablee conducted a webinar on the State of Social in Local Media in which we identified industry-wide trends as well as best practices. After the webinar, we released an article discussing the key trends in the Local Media space. This post is Part Two, and looks at best […]

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Social Best Practices From Top US Brands in Q1 2015

We are often asked if the social media industry is slowing down. Based on the significant growth numbers coming out of Q1 2015, the answer is not at all. People engaged with US brands’ content across Facebook, Twitter and Instagram a total of 13 billion times in Q1 2015 alone, and US brands saw a […]

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Social Best Practices from Life Insurers

Shareablee recently conducted an analysis on the Financial Services industry to identify key social trends and best practices. In Q1 2015, the Financial Services industry saw a 32% growth over Q1 2014, driven by a 70% growth on Instagram. Video is also driving this substantial growth with a 282% increase in social actions on YouTube […]

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Mayweather vs. Pacquiao: Who Won on Social?

by Bianca Spivak and Karen Mendoza Before Manny Pacquiao and Floyd Mayweather faced off in the ring this past weekend, the two slugged it out across social media. The hype surrounding the fight was largely built across a variety of social platforms and was even famously first confirmed by Mayweather, himself, via Shots, a photo […]

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The Rise of Social Video

Shareablee and comScore recently presented The Rise in Social Video webinar in which we analyzed the growth in social video, which brands are driving this growth and what social video best practices can be learned from the top performers. In 2014, there was a 147% growth of actions taken on video content, resulting in 2.8 […]

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The Rise of Twitter in Floral Prints

Target’s design collaboration with Lilly Pulitzer is the latest testimony to the power of real-time marketing, and Twitter. In this campaign, Target has utilized Twitter to provide up-to-the-minute information for the social shopper. Various brands in the fashion and retail industry are giving publishing power to platforms like Twitter, bypassing traditional mediums to make special, […]

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