Blog & News

Social Best Practices from Media Publishers

We’re diving into the best practices that can be learned from top media publishers on social. Social media audience engagement as a whole grew 52% year over year (H1 2015 vs H1 2104), but media publisher engagement rapidly outpaced other industries, growing 68% during the same time period. We can break down the drivers of this […]

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Top 10 Media Publishers for July 2015: Complex Growing, BuzzFeed Keeps Stronghold

by Tania Yuki Originally posted on Adweek’s SocialTimes by Tania Yuki In July, U.S. media publishers accounted for 1.6 billion total social actions (likes, comments, shares, retweets, favorites, dislikes), with 815 million actions from Facebook, 50 million from Twitter, 709 million from Instagram, and 12 million from YouTube. The media publishing industry saw a 4% […]

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Who Won the GOP Debate?

Fox News was—hands down—the stand out social performer during the first GOP debate. The news network scored the highest social engagement among all broadcast and cable networks with 1.4 million actions (likes, comments, shares, retweets, favorites) across Facebook and Twitter between the evening of August 6 and 7. Fox News captured a dominant 34% share […]

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Which Films Topped the Social Box Office?

The Martian dominated the Box Office this past weekend, accumulating over $54 million in U.S. ticket sales . However, Shareablee’s recent analysis of social film blockbusters shows that the much anticipated movies closing out 2015 are the real draw for social audiences. At Shareablee, we turn to social media to tell us how these films […]

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Timing Is Everything For WCNC’s Charlotte Social Lead

by NetNewsCheck Originally posted on NetNewsCheck with Shareablee data This week’s Social Scorecard looks at Charlotte, N.C. (DMA 24), where Tegna-owned NBC affiliate WCNC commands the lead in social media actions. Part of what puts it there is a knack for timing posts — especially videos — in a way that maximizes discussion and anticipation […]

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Trump’s Social Candidacy

by Kara Lawson Since the announcement of his presidential candidacy, Donald Trump has continued to make headlines with controversial remarks that have propelled him to the top of the polls . At Shareablee, we conducted an analysis of Donald Trump’s week-over-week performance on social to see whether the same held true. Trump, who launched his […]

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Shareablee Exclusive Series: GoatsofAnarchy

Goats are all the rage. New York Men’s Fashion Week was kicked off this week by designer Jackson McKeehan’s goat-themed line , aptly tying in with Shareablee’s latest Q&A feature, @goatsofanarchy . GoatsofAnarchy was started in December 2014, when NYC event planner, Leanne Lauricella, left her career to follow her dreams of raising and advocating […]

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Top 10 Media Publishers for June 2015: BuzzFeed Food Cooking Up Engagement

by Tania Yuki Originally posted on Adweek’s SocialTimes by Tania Yuki In June, U.S. media publishers accounted for 830 million total social actions, with 532 million actions from Facebook, 36 million from Twitter and 262 million from Instagram. The Media Publishing category saw an 8.5 percent increase in total actions across social compared to May […]

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Which Brands Scored with FIFA’s Audience on Social?

In the first half of 2015, brands in the Sports Industry received more than 2.6M actions, on average. FIFA, in particular, received a 32% growth in total actions on Facebook in June compared to January 2015. In light of the FIFA Women’s World Cup, which concluded on July 5 th , Shareablee took a closer […]

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Spotlight On: Chobani #PlainInspiring

by Tracy David In this new ‘Spotlight On’ series, we feature best practices from successful social campaigns from leading brands around the globe. Chobani entered the Australian market in late 2011 and quickly became one of the fastest growing yogurt brands in the country ( Chobani, Warc Prize for Social Strategy 2015 ). But, by […]

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