Blog & News

Socially Engaged Industries

In 2014, there were over 40 billion social interactions with U.S. brands across all social platforms, with engagement growing by 97% since 2013. Shareablee has compiled data on some of the most social industries, as well as the properties that helped drive this engagement. Which industries and properties are socially engaged? The Television industry dominates […]

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What You Need to Know About Instagram Deactivating Spammy Accounts

by Tania Yuki Recently, Instagram announced that it would be removing spam accounts in an effort to enhance the platform’s social experience. Some accounts would see a change in follower counts, it warned, as part of its goal to keep conversations authentic. We like to think of this as ‘spring cleaning’. No matter how careful […]

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The Rise of Instagram

Instagram has seen tremendous growth in 2014 with no signs of slowing down. Not only does the platform boast more than 300 million monthly active users , audience engagement across U.S. brands on the platform is up 136%—the highest growth rate of any social platform this year. Total audience interactions on U.S. brand pages total […]

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Measuring What Matters in Your Social Media Strategy

Many brands measure their social performance by the number of fans and followers. As tempting as it may seem, just focusing on the number of fans or followers does not indicate the true size and value of a brand’s social community. Rather than focusing on potential fans, savvy social brands track and focus on quality […]

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Social Best Practices for the Automotive Industry

We recently presented the Shareablee State of Social: Automotive webinar , showing that social share of voice grew 28% from January 2014 to November 2014 amongst Automotive pages. Twitter experienced a dramatic 224% audience engagement growth, Instagram grew 178% and Google+ increased by 99%. However, engagement for all other categories grew by 102% in the […]

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TV’s Fall Premiere Wrap Up

View Cynopsis’ exclusive release of TV’s Fall premiere rankings. Fall premieres have historically been one of the most anticipated TV seasons with a fresh new wave of social campaigns vying for audience attention. This season was the most social on record, with audience engagement up 109% across broadcast and cable compared to Fall 2013. TV […]

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Social Best Practices for the Financial Services Industry

Shareablee recently presented the State of Social Financial Services webinar , showing that social share of voice grew 23% from January 2014 to October 2014 amongst Financial Services pages. Twitter experienced a dramatic 384% audience engagement growth, Instagram grew 134% and Facebook increased by 17%. However, engagement for all other categories grew by 126% in […]

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Will the Odds Be in The Hunger Games’ Favor This Weekend?

During its opening weekend one year ago, The Hunger Games: Catching Fire brought in $161.1 million . That month, the Hunger Games Facebook account hit its highest engagement ever, with over 4.7 million actions brought on by 3.6 million unique engaged users. With part one of the series finale opening today, their Facebook account engagement […]

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Social Best Practices for the Restaurant and Beverage Industries

Shareablee recently presented two webinars on the state of social in the restaurant industry and the state of social in the beverage industry. We took an in-depth look into these industries’ social activity and what advertisers have to gain by utilizing industry best practices. Looking through the industries’ 2014 activity and engagement data, we noticed […]

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Who will take the Senate on Election Day?

Ten key races will decide who is going to take control of the Senate on November 4. If share of voice on social media is any indication, then Republicans will sweep the mid-term elections. Shareablee has compiled data on social engagement for each candidate in these ten key states. In particular, we looked at each […]

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