Blog & News

Social Best Practices from House of Cards

Netflix’s hit original series, House of Cards , came out with a social bang during its debut week, capturing 47% more social engagement compared to its debut week in 2014. This growth is driven by a 45% increase on Facebook, 14% on Twitter and 134% on Instagram. See the social best practices that House of […]

Read More
Which Brands Won the Oscars on Social and Why?

Shareablee conducted an analysis of The Academy Awards’ biggest moments on social, as well as the show’s sponsors and advertisers to see which of these brands showed stellar social performances during the awards show on February 22. Last year, Ellen DeGeneres took the social universe by storm with her Oscars’ selfie; but this year, Lady […]

Read More
Social Best Practices from the CPG Industry

In 2014, the CPG industry’s social activity grew by 34% compared to 2013 in the US, driven by a 186% and 191% growth on Twitter and Instagram, respectively. The average CPG brands received 17.3 million social media impressions per month on Facebook, Twitter and Instagram. As a follow-up to Shareablee’s State of the CPG Industry […]

Read More
What Did the Super Bowl Teach Us About Brand Influence?

  Originally posted on SOCIAL TIMES with SHAREABLEE data Brands who succeed on social media are as varied as the fans of the Patriots and the Seahawks. Brands as far apart in their content strategies as PETA and Disney all scored big wins with their posts about or during #SB49 . Although the brands that […]

Read More
Patriots vs. Seahawks: Who’s Winning on Social?

by Kara Lawson Shareablee analyzed The New England Patriots and Seattle Seahawks social engagement for the week leading up to Super Bowl XLIX. We also took a look at the most popularposts on Facebook and Twitter surrounding both teams. While the Patriots social efforts have brought in 56% more social actions (3.7M) than the Seahawks […]

Read More
Top Trending at the Golden Globes

Kevin Spacey, Benedict Cumberbatch, Jared Leto, hosts Tina Fey and Amy Poehler, and George Clooney, were trending topics on Facebook and Twitter during the Golden Globes on January 11. Kevin Spacey’s first Golden Globe win, after being nominated eight times over the years, made him the most buzzed topic on social for the night. The […]

Read More
Socially Engaged Industries

In 2014, there were over 40 billion social interactions with U.S. brands across all social platforms, with engagement growing by 97% since 2013. Shareablee has compiled data on some of the most social industries, as well as the properties that helped drive this engagement. Which industries and properties are socially engaged? The Television industry dominates […]

Read More
What You Need to Know About Instagram Deactivating Spammy Accounts

by Tania Yuki Recently, Instagram announced that it would be removing spam accounts in an effort to enhance the platform’s social experience. Some accounts would see a change in follower counts, it warned, as part of its goal to keep conversations authentic. We like to think of this as ‘spring cleaning’. No matter how careful […]

Read More
The Rise of Instagram

Instagram has seen tremendous growth in 2014 with no signs of slowing down. Not only does the platform boast more than 300 million monthly active users , audience engagement across U.S. brands on the platform is up 136%—the highest growth rate of any social platform this year. Total audience interactions on U.S. brand pages total […]

Read More
Measuring What Matters in Your Social Media Strategy

Many brands measure their social performance by the number of fans and followers. As tempting as it may seem, just focusing on the number of fans or followers does not indicate the true size and value of a brand’s social community. Rather than focusing on potential fans, savvy social brands track and focus on quality […]

Read More