Blog & News

Is Instagram Becoming a TV Substitute Like YouTube?

by Adweek Its young users love social clips cut from the tube By Christopher Heine For the past several weeks, Ellen’s top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and shares. And in this edition of our weekly Adweek/Shareablee top branded social clips rankings, nothing’s […]

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What is the Right Sweet Spot for Social Teasing of Local News?

by Tania Yuki, CEO & Founder of Shareablee via Lost Remote Since the start of 2013, local TV news audiences on Facebook have more than tripled, with 66 million people actively engaging with local TV content in June 2014, according to Shareablee, a social media rankings and analytics company. That’s nearly one third of the US […]

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Top 10 Instagram Videos From Brands: The NBA is slam-dunking 15-second features -Instagram Video Ranking – Premiere Edition! – 3/31/14 – 4/6/14

by Adweek by Christopher Heine via Adweek/Shareablee Weekly Instagram Video Charts While Instagram video is just over 10 months old , it’s probably high time to consistently track what brands are doing with the 15-second feature. So Adweek is teaming with Shareablee for a new weekly series that gives marketers insights into who is kicking […]

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Winter Olympics 2014 – The Road to Sochi

Winter Olympics 2014 – The Road to Sochi As athletes from 88 nations descend upon the Russian city of Sochi for the 2014 Winter Olympic Games, Shareablee is profiling the teams with the most engaged fans.  We looked at social media analytics data for 92 Sochi Olympics-related Facebook, Twitter and Instagram accounts from 59 properties […]

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Which Brand Won Social Gold at Sochi?

NBC Olympics dominated the social sphere over the course of the Sochi Games, outperforming brand pages with larger and more consistently engaged fan bases.  Even compared to the NFL during the lead up to and day of the Super Bowl, NBC Olympics had a five times higher average engagement per post. Skiers took to the […]

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See Which Ads Won The Battle for Super Bowl Buzz

The Super Bowl is not only one of the biggest sporting events each year in the U.S. but is also one of the largest television events. The previous three Super Bowls had over 100 million viewers each ! Aside from being a big night for Seahawks and the Broncos, the Super Bowl also represents one of […]

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Retailers Battle It Out on Social for Black Friday Supremacy

With only four days left until the single biggest shopping day of the year, it is almost impossible to avoid Black Friday ads on any medium, including social media.  There are literally thousands of tweets, posts and ads compelling us to “Save Early!”, “Preview the Holiday Gift Guide”, and hurry up because “Special Prices Start Now….” And […]

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Measuring What Matters in Social Media

We are wired to love BIG and to believe that bigger is better. But in the case of measuring social media, our fixation with BIG can sometimes drive us to misleading results. Just focusing on the number of fans or followers does not indicate the true size and value of a brand’s social community. There […]

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What’s The ‘Open Rate’ Of Your Social Content?

Your fans and followers have opted in to your brand’s communications, much like a social mailing list. But this mailing list is hard to reach, and many messages don’t make it through the “spam” filter. It’s difficult to imagine your wonderful social content ending up on the cutting-room floor of your fans’ consciousness or that […]

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What do people LIKE about the most disliked brands in the US?

Very few people LOVE their cable or satellite provider. Five of the top fifteen most disliked brands in America are satellite or cable companies. Yet, more than 10 million Americans LIKE them on Facebook. And no, it’s not for the freebies (there are very few), incentives (most MVPD’s avoid acquisition offers because they’re unclear on […]

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