Blog & News

If you’ve followed our 2016 Fact Book or 3 biggest lessons for CPG, it will be no surprise to find out that Instagram and video have become the engagement leaders in the social media universe. Today’s announcement of March’s Top 10 U.S. Media Publishers shows that that publishers who dedicate resources to Instagram and video […]

By Nathalie Nuta In 2016, social engagement for the average U.S. brand grew 0.1% year over year across Facebook, Twitter and Instagram. Twitter captured a majority of the growth in engagement, increasing by 15% from 3.4 million actions in 2015 to 3.9 million in 2016, followed by Instagram at 12%. As consumers respond to a […]

By Marc Berman In return news, Part 2 of the third season of Fox’s Empire finished fourth overall in total social actions based on the rankings for the week of March 20, according to leading social media measurement platform Shareablee, Inc. Empire had 1.6 million total actions, with 150 posts (and 36% of which was […]

By Jill James For a sports junkie like me, the DirecTV Mix channels that show eight concurrent sporting events are joyous television viewing. If you get those feelings about social media, it might be time to get a really big TV and set up a real-time leaderboard. What does a leaderboard tell you? Leaderboards can […]

By Marc Berman One of the more notable items on television for the week of March 13th was The Rachel Maddow Show on MSNBC. On Tuesday, March 14, Maddow boldly promoted a “breaking” revelation, devoting the episode to President Donald Trump’s two-page 1040 tax form from 2005.   BREAKING: We’ve got Trump tax returns. Tonight, […]

By Alla Byrne Our recent webinar on the State of CPG Brands on Social revealed that CPG brands are making three big mistakes right now in their approach to social media reach and fan engagement. Our VP of Client Services, Naomi Kent and Consultant, Heidi Miller shared their insights into the best – and worst […]

Update: Now that 2017’s March Madness has come to a close we are excited to announce the most socially active team. This years tournament winner, University of North Carolina, also topped the charts as the most socially active team. Between March 14th and April 4th, UNC captured over 2.4 million social actions and drove over […]

By Marc Berman ESPN was the most engaged broadcast outlet in February 2017, according to Shareablee’s Top 10 ranking, with 133 million total actions across Facebook, Instagram, Twitter and YouTube. Sportscenter, with over 75 million total actions, accounted for over one half of the cable net’s total activity. Comparably, ESPN was 63 million (or 90%) […]

By Marc Berman The week of Feb. 27th, which marked the end of the February sweeps, was atypical for two very different reasons. First, President Donald Trump’s first address to Congress aired live on Tuesday, Feb. 28th, which was not rated by Nielsen. And ABC, taking a page from yesteryear, aired When We Rise, a […]

By Alla Byrne Video growth skyrocketed on social media in 2016 across all categories, outpacing other content formats both in terms of volume as well as consumer interactions. In Shareablee’s Year in Review webinar, Founder and CEO Tania Yuki explained the growth of video across social platforms and what this meant for content strategy overall: […]