The Walking Dead Tops Social TV Ratings

Published on Oct 16th, 2014

Last week saw The Walking Dead and American Horror Story propel to the top of our social TV ratings with the launch of their fall season premieres.

Not only was The Walking Dead the most watched cable show in history , the show also dominated audience engagement across social platforms.  Countdown posts were major drivers leading up to the October 12 premiere, with these two posts driving some of the highest engagement on Facebook just hours before showtime.

Likes: 536,760                  Shares: 16,372                 Comments: 6,709

Likes: 466,121                      Shares: 71,150                     Comments: 5,477

American Horror Story also saw record viewer ratings with a strong social presence of more than 3.5M total engaged actions across Facebook, Twitter and Instagram. Key to their success was a series of teaser videos released on Facebook in the lead up to their season premiere, driving up to 44% of their engagement last week.

Likes: 424,430                      Shares: 98,286                   Comments: 19,259

Likes: 128,973                     Shares: 43,835                   Comments: 71,106

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