Socially Engaged Industries

Published on Dec 29th, 2014

In 2014, there were over 40 billion social interactions with U.S. brands across all social platforms, with engagement growing by 97% since 2013. Shareablee has compiled data on some of the most social industries, as well as the properties that helped drive this engagement.

Which industries and properties are socially engaged?

The Television industry dominates social, capturing 44% share of voice across the nine industries we analyzed. The Ellen DeGeneres Show was Television’s top show, with more than 300M total actions (post-level likes, comments, shares, retweets, favorites) on Facebook, Twitter and Instagram followed by, SportsCenter , Pretty Little Liars and The Walking Dead .  Instagram claims the largest share for The Ellen DeGeneres Show and SportsCenter , at 57% and 39% respectively.

The Walking Dead ’s Fall season social strategy paid off as it claimed the number one spot for cable and broadcast television from its season debut to its midseason finale. The show earned 22% share of voice for all returning cable shows, with engagement up 63% since last Fall. Fox News, which grew by 279% has even more room for social growth, as only 3% of all social posts were on Instagram, driving less than 1% of its overall engagement.

The Television and Media Publishing industries saw the highest growth Y/Y at 129% and 189%, respectively. National Geographic tops the list as the most socially engaged brand in media publishing, with 93% of its monthly engagement from Instagram. The brand has 188% more engagement than what the media publishing industry receives, on average, across that platform. National Geographics captivating, inspiring and, sometimes, adorable images are the key driver of its 522 million combined actions across social media.

Like National Geographic , The Huffington Post also makes a strong showing in Shareablee’s monthly publisher rankings, consistently topping the General News category. The publisher’s social engagement has grown 358% compared to 2013, mainly driven by funny videos featuring dogs and cats.

Coming soon

Look out for Shareablee's Year in Review due out in January 2015, that ranks the top industries and brands of 2014 and the strategies and tactics they use to stay on top.

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