Shareablee conducted an analysis of SXSW’s biggest moments on social to see which brands, sponsors and advertisers dominated. Overall, Paul Walker was one of the best socially performing topics for all SXSW-related posts. This was due to Fast & Furious 7’s surprise debut at the event, and its dedication to the late actor.
Compared to last year, SXSW’s 2015 sponsors received 30% more social interactions on their social content, posting 13% more across Facebook, Twitter and Instagram. We’ve ranked the top performing sponsors and delved into the strategies that drove their social success.
Mazda scored the top four of five social posts during the event, promoting locations where conference attendees could interact and have fun with Mazda. The brand also encouraged fans to use the hashtag, #MazdaSXSW, to document their favorite moments and have their posts featured on Mazda’s content hub. This tactic scored Mazda the top post on Facebook, Instagram and on social overall. It brought in 10x more actions than the next best-performing post by a sponsor.
- The New York Times
Miley Cyrus’ post from her surprise appearance at SXSW garnered nearly 300K actions, the most of any post from SXSW. She was also a top socially-trending topic, and allowed New York Times to capture second place on Facebook and Instagram for top posts by sponsors. The publication’s posts about the big stars of SXSW garnered the most engagement during the event.
- Monster Energy
Like Mazda, Monster Energy’s promotion of their hosted events during SXSW captured the most social engagement for the brand. Monster Energy scored the most socially engaged tweet, which promoted the brand's free breakfast at the Registrants Lounge.