Shareablee conducted an analysis of the various designers at the New York, London, Milan and Paris Fashion Weeks to find out who scored the best show on social. Over 530 designers showcasing at the various shows captured nearly 40 million total social actions across Facebook, Twitter and Instagram. See how each city ranked below:
- New York – 13,988,457 total actions
- Paris – 12,666,362 total actions
- Milan – 8,598,134 total actions
- London – 4,150,029 total actions
As with New York Fashion Week last Fall, Michael Kors led the way, scoring the most social engagement of any designer in every city. Here is a further breakdown of the top three social winners of each city’s Fashion Week:
As you can see, the first place winners were all relatively close to each other as far as social performance. We took a further look at the social best practices utilized by the top performers for each of the cities.
Michael Kors has consistently dominated on social with its performance during Fashion Week. This time around, the fashion brand saw major success with its hashtag campaigns, #FallinginLoveWith which accompanied images of brand new accessories, and #AllAccessKors which featured several photos of the models and looks featured in the brand’s runway show.
Victoria Beckham came in at second place overall, again staying consistent since New York Fashion Week last Fall, this time capturing social engagement on images featuring her family and preparations for her runway show.
Louis Vuitton Artistic Director of Women's Collections, Nicolas Ghesquière, took over the fashion brand’s social activity in the moments leading up to the big runway event and brought in the most social engagement. His posts featured backstage looks at the looks and accessories about to make their debut. Luis Vuitton’s top post was on Facebook and brought in over 130K actions.
Topshop garnered the most social actions of any fashion brand during London Fashion Week, mostly due to its real-feel photography. The brand’s top posts featured candid shots of models enjoying the events with their fellow models and capturing their reactions to the runway looks.
Dolce & Gabbana
Dolce & Gabbana took Milan Fashion Week by storm on social, beating out the next best social performer by over 150K total actions across Facebook, Twitter and Instagram. The fashion brand took a unique approach of focusing on mothers and family during its runway show, promoting the hashtag #dgmamma. The models carrying children, outfits and accessories all revolved around this theme.