Which Team Won March Madness on Social?

Published on Apr 9th, 2015

March Madness is over and the champion has been crowned. The Duke Blue Devils defeated the Wisconsin Badgers 68-63 in a tense, fast-paced championship game on April 6th in Indianapolis. Shareablee analyzed all teams in the bracket to see if their social engagement would show different results than the actual games.

View our full March Madness social performance bracket below.


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The social bracket proved to be mostly accurate, even predicting the final four correctly. In the end, Duke also won the social bracket, due to fewer posts and engagement levels on Kentucky’s social accounts as a result of the team’s loss in the Final Four. However, even if Wisconsin had faced off Duke in the National Championship round, Duke would have won, capturing more than five times the amount of engagement that Wisconsin received.

Since Duke was the winner both on social and on the court, we have pulled together a snapshot of the team’s social stats driving its March Madness success. The team accounted for 21% of all social actions garnered from all teams that competed in March Madness. Duke also received the most actions per post of any team. View Shareablee’s Duke social performance snapshot below.



 

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