Timing Is Everything For WCNC's Charlotte Social Lead

Published on Jul 27th, 2015

by NetNewsCheck

Originally posted on NetNewsCheck with Shareablee data

This week’s Social Scorecard looks at Charlotte, N.C. (DMA 24), where Tegna-owned NBC affiliate WCNC commands the lead in social media actions. Part of what puts it there is a knack for timing posts — especially videos — in a way that maximizes discussion and anticipation for updates.

The art of good timing has made for some of the biggest social media successes at WCNC, a Tegna-owned NBC affiliate that dominates the Charlotte, N.C., media market according to data from audience insight firm Shareablee.

WCNC accounted for 30% of the market’s overall social actions with more than 4.1 million in the last six months, nearly a million actions ahead of its closest competitor on that front, Raycom-owned CBS affiliate WBTV (which does, however, lead the market on Instagram with nearly 35,000 actions).

In all, local media properties captured 13.5 million total social actions, with 13.1 million actions from Facebook, 282,500 from Twitter and 110,700 from Instagram. This represents a... Read More and View the Ranking !

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