Which Films Topped the Social Box Office?

Published on Aug 8th, 2015

The Martian dominated the Box Office this past weekend, accumulating over $54 million in U.S. ticket sales . However, Shareablee’s recent analysis of social film blockbusters shows that the much anticipated movies closing out 2015 are the real draw for social audiences. At Shareablee, we turn to social media to tell us how these films are performing, and which ones could be the next blockbuster breakouts, ranked by social actions (likes, comments, shares, retweets, favorites) across Facebook, Twitter and Instagram.

Upcoming Releases

Star Wars: The Force Awakens topped the ranking in anticipation of the film’s release in December. It also scored the top film on Instagram, with 85% of the film’s social actions coming from the platform. Star Wars’ top performing social posts featured #ThrowbackThursdays of behind-the-scenes photos from past films, as well as its #SpotlightOfTheWeek campaign, offering behind-the-scenes looks and furthering the build up in anticipation for Star Wars fans.

The Hunger Games: Mockingjay Part 2 came in a close second with just a few more weeks to go until the series’ final installation has its nationwide release. The film is the top performing blockbuster on Twitter, capturing over 50K retweets and favorites. Tweets including video clips and trailers marking the end of the series garnered the most Twitter engagement.

Currently in Theaters

While Hotel Transylvania 2 came in second for U.S. Box Office sales behind The Martian, the film placed third among movies currently in theaters, and sixth among overall films. Despite their presence in theaters for several weeks, Maze Runner: Scorch Trials and War Room scored the top movies currently in theaters on social. War Room was the top performing film on Facebook, with inspirational and comical posts driving engagement.

Explore Shareablee's Social Best Practices from H1 2015 presentation.

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