Which Designers Won NYFW on Social?

by Kara Lawson and Herman Chen

On September 18, 2015, WWD released a NYFW SS2016 ranking based on Shareablee’s data. The ranking and analysis showed that celebrities and video ruled New York Fashion Week. From September 10 - 17, 2015, Victoria Beckham was the top designer on social, capturing nearly 3.7 million total social actions (likes, comments, shares, retweets favorites across Facebook, Twitter and Instagram), followed by Michael Kors (1.1 million total social actions) and Givenchy (1 million). The top three designers accounted for over 34% of the total social actions brought in by all NYFW SS2016 designers.

NYFW SS2016 designers saw a 168% growth in total social actions compared to the total social actions captured by designers during NYFW SS2015. Video posts published by these designers on social saw a 500% growth, driving 2.4 million total social actions.

Shareablee has compiled an infographic below reflecting these stats. The original WWD article can be viewed by clicking here .