Published on May 31st, 2016
NBC Sports and NBA.com see highest social growth;
Sports media brands see 9 percent growth month over month
New York, NY – Shareablee Inc. , the leading social media benchmarking and audience analysis firm that partners with FOX Sports, NBA, Bleacher Report, Johnson & Johnson, NFL, Hearst Corporation and Luxottica, among others, today released an April 2016 ranking of the most socially engaged sports media brands in the U.S. The ranking, which includes all sports-related media properties’ main flagship pages and ancillary pages, reflects a total of 313 million social actions across Facebook, Twitter, and Instagram. This was a 9 percent month over month growth, driven by a 12 percent increase in video engagement. Engagement on video content accounted for 26 percent of total social actions. Sports media brands represented 5 percent of all social actions taken on content published by U.S. brands in April.
ESPN ranked number one overall with 147.3 million total social actions, topping Facebook with 36 million actions, Twitter with 12.2 million actions and Instagram with 99.1 million actions. ESPN also captured the most social amplification (shares and retweets) of any media brand with 7.4 million shares and retweets on Facebook and Twitter. Bleacher Report captured the most Facebook video actions at 5.9 million. NBC Sports and NBA.com saw the largest growth among the Top 10 sports media brands at 31 percent, both driven by Facebook
Other notable findings include:
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