The Most-Engaged Olympics Social Content from the Opening Weekend

Published on Aug 8th, 2016

by Jack Weinstein

For the next two weeks, we’ll be providing daily updates about the top social media content about the 2016 Summer Olympics in Rio de Janeiro, Brazil.

We’ll take a look at the top overall social content and posts published by teams, athletes and sponsors. And we'll evaluate social trends taking place during the Olympics and help break them down so you can apply them to your brand.

Today, we’ll take a look the most-engaged Olympics-related U.S. content on Facebook, Twitter and Instagram. It shouldn’t come as a surprise, since Instagram overtook Facebook as the most-engaged social platform last year , that it was responsible for producing all but three of the Top 10 posts of the weekend by total actions (likes, comments, shares and retweets).

The Top 10  features celebrities and social influencers, the Olympics page and even some consumer brands. Among 10 most-engaged videos, seven are photos and three are videos.

  1. Celebrities have taken over Instagram, including supermodel Gigi Hadid.


  1. Soap star Jensen Ackles comes in next with a photo in front of the iconic Olympic logo.

  1. Dad-focused site Fatherly generated engagement by showcasing potential Olympians of the future.

  1. The first of two top posts from Olympic, the official page of the International Olympic Committee, tells the story of former Brazilian olympian who lit the torch during opening ceremonies with a video.

  2. Olympic also honored the most-decorated athlete in the history of the games with its next top post.

  1. Social influencer Logan Paul takes the sixth spot with some of his trademark goofiness.

  1. Brazilian supermodel Gisele Bundchen also landed in the Top 10 with a post about the pride she felt for being invited to participate in the opening ceremony in her home country.

  1. Victorias Secret, one of the top brands on social, got two posts in the Top 10 featuring its models.

  1. Both of theVictoria's Secretposts were regrams originally posted by the models who took part in the opening ceremonies in their native Brazil.

  1. Nike published four Instagram posts over the weekend as part of its #justdoit campaign, but its video from Rio featured the Olympic host city.

We'll continue producing more Olympics content throughout the games. Return to the Shareablee blog for more.

Check out our How to Make Social Content Shareable webinar for more social media insights.

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