To the Shareablee community,
Since founding Shareablee in 2013, I have been a huge believer in the promise of social media, both as a medium of communication in itself, as well as a valuable window into what global consumers care about most. Better, more integrated data ensures marketers can keep pace with the increasingly fickle demands of distracted, digital-first and ever-mobile consumers - and meaningfully intersect their needs. The pace of change has never been greater, but this creates massive opportunities for companies that embrace innovation, bravery and speed.
I'm excited to announce that today Shareablee has released our industry-first U.S. Media 100 Index™, - a new ranking of the top U.S. media companies based on video impact and audience engagement fueled by the Shareablee PowerRankings™. The U.S. Media 100 Index™ highlights the 100 top-performing media companies across all categories of social content, and highlights key performance metrics across video viewing, content virality, and audience scale.
The U.S. Media 100 Index™ is the result of nearly two years of work evaluating, refining and collaborating on the best way to comprehensively measure and value social video and content overall. We look forward to continuing to collaborate with our customers and with the greater industry to keep making the video story clearer, and the pie larger for everyone.
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Here are just a few ways that we hope to immediately make your life easier:
There is still a long road ahead when it comes to fully powering everyone with tools for better planning and monetization, but I believe this is a critical first step. On May 8th at 3:00 pm ET, I’ll be hosting a webinar that deep dives into the future of media monetization in social. If you would like to join this briefing, please register here.
In May, we’ll also be hosting two Industry get togethers regarding media measurement and monetization, in New York on May 4 and in LA on May 25. For additional details about these events and/or to RSVP please email our Product Manager, Ann Sciandra with your name, title, and which event you’d like to attend.
The full press release for our Media 100 Launch can be viewed here, I look forward to hearing from you and continuing to partner to grow our ecosystem.
Founder and CEO of Shareablee
- Media companies can now not only measure their business units individually, but also collectively as one holistic audience, to understand scale as well as duplication of audiences from one publication or program to another;
- Media genres (e.g. fashion, general news) can now be sized for their total addressable audience, as well as have clear rankers on which media companies are leading by genre;
- Advertisers and agencies can now have clear visibility into which creators are truly winning their category, as well as which media publications' audiences have an actual pre-existing affinity with your brand (e.g. Coke) or category (e.g. carbonated beverages). This in turn will make branded content and other partnerships easier to negotiate, and to sift through from an upfront planning perspective.