U.S. Media 100 Index Launches Today

U.S. Media 100 Index Launches Today

To the Shareablee community,

Since founding Shareablee in 2013, I have been a huge believer in the promise of social media, both as a medium of communication in itself, as well as a valuable window into what global consumers care about most. Better, more integrated data ensures marketers can keep pace with the increasingly fickle demands of distracted, digital-first and ever-mobile consumers – and meaningfully intersect their needs. The pace of change has never been greater, but this creates massive opportunities for companies that embrace innovation, bravery and speed.

I’m excited to announce that today Shareablee has released our industry-first U.S. Media 100 Index™, – a new ranking of the top U.S. media companies based on video impact and audience engagement fueled by the Shareablee PowerRankings™.  The U.S. Media 100 Index™ highlights the 100 top-performing media companies across all categories of social content, and highlights key performance metrics across video viewing, content virality, and audience scale.  

The U.S. Media 100 Index™ is the result of nearly two years of work evaluating, refining and collaborating on the best way to comprehensively measure and value social video and content overall. We look forward to continuing to collaborate with our customers and with the greater industry to keep making the video story clearer, and the pie larger for everyone.

Shareablee U.S. Media 100 Index™

Time Period: Q1 2017
Source: Shareablee PowerRankings™ - measuring the cross-platform impact of all media holding companies in the U.S.
Platforms: Facebook, Twitter, Instagram, YouTube
RankMedia Holding Company*Cross-Platform Actions** RankMedia Holding Company*Cross-Platform Actions**
*Media Holding Company includes all owned, operated and controlled pages of that media holding company.
**Cross-Platform Actions include all content and post-level reactions, comments, shares, retweets, likes and dislikes.
1The Walt Disney Company936.9M51Electronic Arts Inc.23.9M
2Twenty-First Century Fox Inc.924.7M52IAC/InterActiveCorp23.9M
3National Basketball Association806.2M53Bustle Digital Group22.8M
4Turner Digital678.2M54Refinery 2921.9M
5Comcast Corporation473.6M55Vox Media21.8M
6National Football League446.4M56Little Things Inc.20.3M
7BuzzFeed Inc.371M57beIN Media Group20.2M
8Group Nine Media252.8M58Rodale19.4M
9Hearst Corporation242.8M59The Young Turks, LLC18.9M
10CBS Corporation213.8M60Penske Media Corporation18.9M
11World Wrestling Entertainment, Inc.202.8M61Graham Holdings Company18.2M
12Viacom Inc.190.7M62Mashable18.2M
13Advance Publications, Inc.190.4M63Comicbook.com18.2M
14Whistle Sports189.6M64Public Broadcasting Service18.1M
15Time Inc.188M65Upworthy17.7M
16Warner Bros. Entertainment Inc.166.3M66News Corp17.1M
17Univision Communications Inc.155.5M67Ziff Davis, LLC16.7M
18AOL Inc.154.7M68The Weather Company16.3M
19Gannett Communications Inc.147.9M69Haymarket Media, Inc.15.3M
20iHeart Media, Inc.145.4M70Netflix Inc.15.2M
21Complex Networks135.7M71Major League Soccer15.2M
22Daily Mail and General Trust PLC96.9M72Bauer Publishing14.2M
23National Hockey League95.8M73Wenner Media LLC13.7M
24Source Interlink Media89.3M74Playboy Enterprises13.6M
25Tegna Inc.75.6M75Bonnier Corporation13.5M
26Cox Enterprises, Inc.75.5M76Alphabet Inc.12.9M
27Business Insider73.8M77tronc, Inc.12.6M
28Major League Baseball69.9M78Politico12M
29Tribune Media Company63.8M79Entercom12M
30Jukin Media63.7M80Activision Blizzard, Inc.11M
31Billboard - Hollywood Reporter Group63.3M81Amazon.com11M
32The New York Times Company60.5M82New York Media10.2M
33AMC Networks Inc53.2M83Berkshire Hathaway Inc.10.2M
34The CW Network, LLC51.8M84The McClatchy Company9.9M
35Sinclair Broadcast Group49.1M85American Media, Inc.9.5M
36NexStar - Media General48.3M86Woven Digital9.4M
37Breitbart46.9M87Reiman Publications9.4M
38Meredith Corporation46.6M88Mother Jones9.3M
39Scripps Networks Interactive44.8M89Atlantic Media8.9M
40Discovery Communications, Inc.41M90Thomson Reuters Corporation8.4M
41Washington Post39.7M91Forbes, Inc.8M
42E.W. Scripps36.4M92New Media Investment Group, Inc.7.9M
43Yahoo Inc.32.5M93AT&T7.7M
44Some Spider Inc.29M94Home Box Office, Inc.7.5M
45Render Media28M95Digital First Media7.2M
46A&E Networks27.8M96Barstool Sports7.1M
47Vice Media27.1M97Mortimer Zuckerman6.6M
48Mic27M98Future US6.1M
49Lionsgate Entertainment Corp.26.9M99Voice of America6.1M
50Tipedia LLC24.8M100FloSports6M

Here are just a few ways that we hope to immediately make your life easier:

  • Media companies can now not only measure their business units individually, but also collectively as one holistic audience, to understand scale as well as duplication of audiences from one publication or program to another;
  • Media genres (e.g. fashion, general news) can now be sized for their total addressable audience, as well as have clear rankers on which media companies are leading by genre;
  • Advertisers and agencies can now have clear visibility into which creators are truly winning their category, as well as which media publications’ audiences have an actual pre-existing affinity with your brand (e.g. Coke) or category (e.g. carbonated beverages). This in turn will make branded content and other partnerships easier to negotiate, and to sift through from an upfront planning perspective.

There is still a long road ahead when it comes to fully powering everyone with tools for better planning and monetization, but I believe this is a critical first step. On May 8th at 3:00 pm ET, I’ll be hosting a webinar that deep dives into the future of media monetization in social. If you would like to join this briefing, please register here.

In May, we’ll also be hosting two Industry get togethers regarding media measurement and monetization, in New York on May 4 and in LA on May 25. For additional details about these events and/or to RSVP please email our Product Manager, Ann Sciandra with your name, title, and which event you’d like to attend.

The full press release for our Media 100 Launch can be viewed here, I look forward to hearing from you and continuing to partner to grow our ecosystem.

Best regards,

 

Tania Yuki

Founder and CEO of Shareablee

 

One thought on “U.S. Media 100 Index Launches Today

  1. Ann Morrison

    Thanks, Tania, for the list! Very interesting and informative. I wonder what rank does Google have?

    Best regards,
    Ann Morrison
    http://bebezclub.com

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