U.S. Media 100 Index Launches Today
To the Shareablee community,
Since founding Shareablee in 2013, I have been a huge believer in the promise of social media, both as a medium of communication in itself, as well as a valuable window into what global consumers care about most. Better, more integrated data ensures marketers can keep pace with the increasingly fickle demands of distracted, digital-first and ever-mobile consumers – and meaningfully intersect their needs. The pace of change has never been greater, but this creates massive opportunities for companies that embrace innovation, bravery and speed.
I’m excited to announce that today Shareablee has released our industry-first U.S. Media 100 Index™, – a new ranking of the top U.S. media companies based on video impact and audience engagement fueled by the Shareablee PowerRankings™. The U.S. Media 100 Index™ highlights the 100 top-performing media companies across all categories of social content, and highlights key performance metrics across video viewing, content virality, and audience scale.
The U.S. Media 100 Index™ is the result of nearly two years of work evaluating, refining and collaborating on the best way to comprehensively measure and value social video and content overall. We look forward to continuing to collaborate with our customers and with the greater industry to keep making the video story clearer, and the pie larger for everyone.
Shareablee U.S. Media 100 Index™Time Period: Q1 2017
Source: Shareablee PowerRankings™ - measuring the cross-platform impact of all media holding companies in the U.S.
Platforms: Facebook, Twitter, Instagram, YouTube
|Rank||Media Holding Company*||Cross-Platform Actions**||Rank||Media Holding Company*||Cross-Platform Actions**|
|*Media Holding Company includes all owned, operated and controlled pages of that media holding company.|
**Cross-Platform Actions include all content and post-level reactions, comments, shares, retweets, likes and dislikes.
|1||The Walt Disney Company||936.9M||51||Electronic Arts Inc.||23.9M|
|2||Twenty-First Century Fox Inc.||924.7M||52||IAC/InterActiveCorp||23.9M|
|3||National Basketball Association||806.2M||53||Bustle Digital Group||22.8M|
|4||Turner Digital||678.2M||54||Refinery 29||21.9M|
|5||Comcast Corporation||473.6M||55||Vox Media||21.8M|
|6||National Football League||446.4M||56||Little Things Inc.||20.3M|
|7||BuzzFeed Inc.||371M||57||beIN Media Group||20.2M|
|8||Group Nine Media||252.8M||58||Rodale||19.4M|
|9||Hearst Corporation||242.8M||59||The Young Turks, LLC||18.9M|
|10||CBS Corporation||213.8M||60||Penske Media Corporation||18.9M|
|11||World Wrestling Entertainment, Inc.||202.8M||61||Graham Holdings Company||18.2M|
|13||Advance Publications, Inc.||190.4M||63||Comicbook.com||18.2M|
|14||Whistle Sports||189.6M||64||Public Broadcasting Service||18.1M|
|16||Warner Bros. Entertainment Inc.||166.3M||66||News Corp||17.1M|
|17||Univision Communications Inc.||155.5M||67||Ziff Davis, LLC||16.7M|
|18||AOL Inc.||154.7M||68||The Weather Company||16.3M|
|19||Gannett Communications Inc.||147.9M||69||Haymarket Media, Inc.||15.3M|
|20||iHeart Media, Inc.||145.4M||70||Netflix Inc.||15.2M|
|21||Complex Networks||135.7M||71||Major League Soccer||15.2M|
|22||Daily Mail and General Trust PLC||96.9M||72||Bauer Publishing||14.2M|
|23||National Hockey League||95.8M||73||Wenner Media LLC||13.7M|
|24||Source Interlink Media||89.3M||74||Playboy Enterprises||13.6M|
|25||Tegna Inc.||75.6M||75||Bonnier Corporation||13.5M|
|26||Cox Enterprises, Inc.||75.5M||76||Alphabet Inc.||12.9M|
|27||Business Insider||73.8M||77||tronc, Inc.||12.6M|
|28||Major League Baseball||69.9M||78||Politico||12M|
|29||Tribune Media Company||63.8M||79||Entercom||12M|
|30||Jukin Media||63.7M||80||Activision Blizzard, Inc.||11M|
|31||Billboard - Hollywood Reporter Group||63.3M||81||Amazon.com||11M|
|32||The New York Times Company||60.5M||82||New York Media||10.2M|
|33||AMC Networks Inc||53.2M||83||Berkshire Hathaway Inc.||10.2M|
|34||The CW Network, LLC||51.8M||84||The McClatchy Company||9.9M|
|35||Sinclair Broadcast Group||49.1M||85||American Media, Inc.||9.5M|
|36||NexStar - Media General||48.3M||86||Woven Digital||9.4M|
|38||Meredith Corporation||46.6M||88||Mother Jones||9.3M|
|39||Scripps Networks Interactive||44.8M||89||Atlantic Media||8.9M|
|40||Discovery Communications, Inc.||41M||90||Thomson Reuters Corporation||8.4M|
|41||Washington Post||39.7M||91||Forbes, Inc.||8M|
|42||E.W. Scripps||36.4M||92||New Media Investment Group, Inc.||7.9M|
|44||Some Spider Inc.||29M||94||Home Box Office, Inc.||7.5M|
|45||Render Media||28M||95||Digital First Media||7.2M|
|46||A&E Networks||27.8M||96||Barstool Sports||7.1M|
|47||Vice Media||27.1M||97||Mortimer Zuckerman||6.6M|
|49||Lionsgate Entertainment Corp.||26.9M||99||Voice of America||6.1M|
Here are just a few ways that we hope to immediately make your life easier:
- Media companies can now not only measure their business units individually, but also collectively as one holistic audience, to understand scale as well as duplication of audiences from one publication or program to another;
- Media genres (e.g. fashion, general news) can now be sized for their total addressable audience, as well as have clear rankers on which media companies are leading by genre;
- Advertisers and agencies can now have clear visibility into which creators are truly winning their category, as well as which media publications’ audiences have an actual pre-existing affinity with your brand (e.g. Coke) or category (e.g. carbonated beverages). This in turn will make branded content and other partnerships easier to negotiate, and to sift through from an upfront planning perspective.
There is still a long road ahead when it comes to fully powering everyone with tools for better planning and monetization, but I believe this is a critical first step. On May 8th at 3:00 pm ET, I’ll be hosting a webinar that deep dives into the future of media monetization in social. If you would like to join this briefing, please register here.
In May, we’ll also be hosting two Industry get togethers regarding media measurement and monetization, in New York on May 4 and in LA on May 25. For additional details about these events and/or to RSVP please email our Product Manager, Ann Sciandra with your name, title, and which event you’d like to attend.
The full press release for our Media 100 Launch can be viewed here, I look forward to hearing from you and continuing to partner to grow our ecosystem.
Founder and CEO of Shareablee