New York Comic-Con is kicking off this weekend and once again, everyone with an inner geek in them are putting the finishing touches on their travel plans and costumes to attend the 2nd largest geek culture event of the year.
Shareablee has kept a close eye on geek pages on social since San Diego’s Comic-Con in July and saw impressive growth in Teen Wolf’s social media pages, doubling their engagement levels when compared to the same time period in 2016.
Teen Wolf’s Social 2017
Teen Wolf, a TV show about a teenage boy who had been bitten and cursed by a werewolf, outperformed all fantasy/sci-fi movies and TV shows this year in social media. It beat top geek shows including The Walking Dead, Star Wars and even Game of Thrones, whose shows have much larger fan bases and had predominantly controlled the top charts in geek culture.
When looking at social engagements from January to September of 2017, Teen Wolf jumped from #3 in the same time period last year to #1 this year, dominating fantasy/sci-fi TV shows and movies charts with 97.2 million social actions and +101% action growth across Facebook, Twitter and Instagram. Teen Wolf also generated 18.8 million total video actions, which includes Facebook, Twitter and Instagram, a +182% increase compared to 2016. On top of that, it generated 50.3 million video views on Facebook, which is an improvement by 460%. These metrics are indicating that video has contributed to a big part of Teen Wolf’s social media growth and success.
Social Platform Growth
Facebook was Teen Wolf’s least active platform in 2016, but this year has been a focus for the TV program, leading to their largest growth year over year. The show’s Facebook page was revitalized, increasing the frequency of posted content which led to a growth of 347% in total actions, 439% in video actions and 460% in video views.
Teen Wolf’s Twitter page also performed well this year, generating 13 million actions with a 57% growth. Instagram, Teen Wolf’s powerhouse for generating engagement, generated 71.3 million actions (+92%) this year, almost doubling their actions despite only increasing content by 33%.
Across Facebook, Twitter and Instagram, Teen Wolf increased its overall video output by 491% which not only helped increase overall engagement, but also its growth in engagement on Facebook. In fact, 4 out of the Top 5 Teen Wolf Facebook contents in 2017 were video posts as opposed to only 1 in 2016.
Just last month in September, Teen Wolf ended Season 6 with Episode 20, while also achieving the highest number of viewers for the entire season. Much of its season finale success can be attributed from Teen Wolf’s social media success especially in video content posted in September as they increased video output which led to a 100% increase in video actions from August to September.
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