Published on Feb 20th, 2019
by Robert McEvily
Let’s say Wimbledon and Rolex teamed up to fight Manchester United and Deadpool in a no-holds-barred UFC match. Which team would win? (Really?) Okay, what if we’re talking about a tennis match? (Probably an easy call.) A soccer match? (Even easier.) But what if we’re talking about a UK Video Branded Content competition?
The winners might surprise you. (And Elton John might be involved.)
Branded content - for both publishers and creators - is the fastest growing format in advertising right now. Tania made this point last week at VidCon, and since I’m just getting started here at Shareablee, I thought I’d take this opportunity to humblebrag about how I’ve got access to all this amazing data! Like a kid in a candy store! And I’m talking about the full Shareablee suite, not just the UK data!
(Sorry, digressing… totally psyched and excited… moving on…)
As a sports fan, I’m a tad obsessed with stats and highlights, so let me do my thing and show you my favorites from Tania’s presentation:
With that last point, the HOW MANY is always plain as day. Followers, views, shares, comments; all very clear. The HOW GOOD is what separates the experts from the wannabes.
Sure, it’s usually a good idea to bet on the favorites. But keep in mind: everyone loves an underdog. Hearts and minds, people!