Bleacher Report Captures the Social Scene During March Madness With 155 Million Engagements

Published on Apr 15th, 2019

Bleacher Report owned the social conversation surrounding March Madness, finishing the month No. 1 in overall engagements with 155 million, according to CrowdTangle and Sprinklr.

In a time when most sports fans watch games with a second screen, Bleacher Report dominated the competition during the Final Four. The 5.2 million engagements B/R recorded this past Saturday were also No. 1.

B/R March Madness Highlights include:

  • up 40 million  engagements on social YoY for the month of March

  • up 21% in terms of total unique stream visitors to B/R CBB streams

  • video Views in B/R app: up 59% in YoY video views for March Madness stream

  • B/R College Basketball Highlights stream is up 446% in total video views

This follows Bleacher Report’s top position once again as the Top U.S. Sports Media brand for social engagement according to a March Ranking report from Shareablee.

(Published this morning in Sports Video Group News.)

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