Bleacher Report Captures the Social Scene During March Madness With 155 Million Engagements
Bleacher Report owned the social conversation surrounding March Madness, finishing the month No. 1 in overall engagements with 155 million, according to CrowdTangle and Sprinklr.
In a time when most sports fans watch games with a second screen, Bleacher Report dominated the competition during the Final Four. The 5.2 million engagements B/R recorded this past Saturday were also No. 1.
B/R March Madness Highlights include:
- up 40 million engagements on social YoY for the month of March
- up 21% in terms of total unique stream visitors to B/R CBB streams
- video Views in B/R app: up 59% in YoY video views for March Madness stream
- B/R College Basketball Highlights stream is up 446% in total video views
This follows Bleacher Report’s top position once again as the Top U.S. Sports Media brand for social engagement according to a March Ranking report from Shareablee.
(Published this morning in Sports Video Group News.)