Author: shareablee

Get your influencer metrics right

Influencer marketing has become big but to be truly effective marketers need to choose the right people and avoid getting sucked into vanity metrics, warns Tania Yuki of Shareablee. Writing in the February issue of Admap – published today, topic Influencer marketing: beyond the hype – Yuki acknowledges the scale of influencer content. Last year it generated 72% of […]

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A chat with Tania Yuki of Shareablee

In early January, ACS released a book, Rockstar Aussie Founders Living in the US, showcasing 26 local tech talents making it in the word’s most competitive market. Here is an excerpt from the book: a chat with Tania Yuki, founder of Shareablee, which produces social media insights and analytics. What got you to where you are? […]

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Get your influencer metrics right

Influencer marketing has become big but to be truly effective marketers need to choose the right people and avoid getting sucked into vanity metrics, warns Tania Yuki of Shareablee. Writing in the February issue of Admap – published today, topic Influencer marketing: beyond the hype – Yuki acknowledges the scale of influencer content. Last year it generated 72% of […]

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An Ode to Analysts

Written By: Tania Yuki Founder & CEO Shareablee Inc. -Linkedin- Most people who work in research and analytics will tell you, data is rough. It’s hard to access, impossible to aggregate cleanly, it’s error prone, it’s time consuming and most of what you work through is not really looked at, understood, or cared about. And, […]

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Linkin Park Rules Top Facebook Live Videos Chart for the First Time

A Sept. 26 video, which featured guitarist/vocalist Mike Shinoda speaking to fans, was watched over a half-million times. Source: Billboard Written By: Kevin Rutherford Linkin Park returns to the top of a Billboard chart, as the band leads Billboard’s Top Facebook Live Videos tally for September 2018. The chart, the latest of which recaps September 2018 activity, is a […]

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The 10 TV shows people are talking about the most right now

Summer is usually a slow time for television, but that’s changed over the years. In the age of peak TV, there’s always something good to watch. And this summer is jam-packed with great shows people can’t stop talking about. To find out which summer shows have most captured fans’ attention, Business Insider teamed up with Shareablee, […]

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Why Sports Brands Need to Start Paying Attention to Female Fans

The majority of Olympics engagement comes from women Female sports fans have long known that even if the community still acts like a boys’ club, women are some of the most passionate sports junkies out there. And the numbers prove it: Sports brands need to start paying attention to women if they don’t want to […]

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Is Your Social Media Measurement Strategy Sustainable and Ethical?

On May 25th, GDPR officially went into effect and overhauled privacy laws with new consumer protections. And while this is an EU law, all cross-border companies gathering and analyzing data must also be compliant. Particularly in the current industry climate, businesses need to be hypervigilant and prepared for what may unleash both greater consumer concern […]

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Digital Marketing is Intertwined: How to Make Video Content Work For Your Campaigns

It’s predicted that 80 percent of the world’s internet traffic will be video by 2019. Think about that — that’s a lot of video content. In our series Digital Marketing is Interwoven, we have covered how a variety of trends impact content marketers. For example, we recently examined how video is a social media trend. […]

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Engagement grows while luxury content is down

Over the past year, the number of posts luxury brands have shared on social has dropped by 6 percent, but less is more may prove to be an effective strategy. During a webinar presented by Shareablee, speakers revealed that while content was slightly down, engagement with luxury brands on social grew significantly. Automotive proved to […]

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