Author: shareablee

Engaging Your Audience & Breaking Through the Clutter of Social Media

Joe Carney of The Player’s Tribune has over 14 years of digital agency, media, advertising and marketing experience. He’s worked with top multimedia brands, including MLB, MTV, ESPN and the NFL to name a few. He’ll be part of our first Summit in Times Square on May 3rd, and was kind enough to answer a […]

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5 Themes Driving Social Storytelling Right Now

We did a big audit of all of the content really resonating on Facebook, Twitter, Instagram and elsewhere on social, and distilled that there are five big themes driving social storytelling right now: 1. Usefulness 2. Being Timely & Exclusive 3. Human Interest Stories 4. Being Part of a Tribe or Community 5. Being Interesting […]

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Bleacher Report Captures the Social Scene During March Madness With 155 Million Engagements

Bleacher Report owned the social conversation surrounding March Madness, finishing the month No. 1 in overall engagements with 155 million, according to CrowdTangle and Sprinklr. In a time when most sports fans watch games with a second screen, Bleacher Report dominated the competition during the Final Four. The 5.2 million engagements B/R recorded this past […]

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Brooklyn Nine-Nine, Trailer Park Boys, Tosh.0, South Park top Shareablee’s list of funniest comedies

by Annie Culver NEW YORK, New York (SHAREABLEE) — From sitcoms to animated comedy, comedies have only grown in popularity from year-to-year. From 2017 to 2018, Total Actions for comedy television shows increased by 69% Cross-Platform on Facebook, Twitter and Instagram. What exactly makes something funny? While scholars have posted various postulates on what makes […]

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Never Underestimate the Influencer Impact

by Robert McEvily Lauren Zupkus of CBS Interactive, who directs TV Guide’s social media, was just in our office last week, and I caught a little of her conversation with Tania. “What do you think most marketers on social need to learn to do differently?” Tania asked. “How are they messing up?” Some answers in […]

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WAVE Sports Reaches 1 Billion Views in March

SAN FRANCISCO, April 9, 2019 /PRNewswire/ — Content published by WAVE Sports Media was seen more than one billion times in March, a new milestone for the 18-month old company that is fast-becoming the publisher to follow for young sports fans. WAVE reaches over 150M gen-z and millennial sports fans each month across Instagram, Facebook, Snapchat, and Twitter. The number includes […]

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Influencers vs Wannabes: Our Tool Tells the Tale

Our new Influencer Discovery tool allows you to search through our entire Influencer database. You can easily find and select Influencers based on any specific criteria… like, say, audience size, affinity, post content, and lots more. When you control the parameters of your partnerships with Influencers, things go very smoothly. But when an “Influencer” approaches […]

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How Melissa Brenner Makes the NBA the most Tech-Savvy League

Last season, the NBA set new records for attendance (22 million) and global fan engagement (more than a billion viewers around the world tuned in at some point). That growth was powered in part by a mobile-focused digital strategy that engages fans in compelling new ways. “We’re bringing the world courtside,” says Melissa Brenner, the […]

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Social Media’s Female Perspective

by Robert McEvily As I’m sure you know, Shareablee was founded by our CEO Tania Yuki, so it stands to reason the agenda for our inaugural INTERACT Summit would feature a compelling mix of talented and successful women. In addition to Melissa Brenner (EVP of Digital for the NBA) and Allyson Hugley (VP of Analytics at Prudential), the four women above were […]

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Time to Interact with a Whole New Shareablee Experience

by Tania Yuki It’s finally here – our inaugural Summit INTERACT, which will be happening in NYC on May 3rd bringing together marketers, researchers and innovators from all around the world. Onstage we will have some of the best thinkers, doers and disrupters in the social media space, and I couldn’t be more excited to […]

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