Author: shareablee

Window into the Future of Social Video

When looking at the future of video on social media, branded video and Facebook Live are at the forefront. In a webinar examining social video measurement , Shareablee Founder and CEO, Tania Yuki, addressed the latest developments and how to capitalize on them. Let’s take a closer look at some of the findings. Branded Video […]

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Why Facebook Live Matters

by Tania Yuki We’re very excited about the possibilities for live video to reach, engage and build communities on social. We began compiling some early stats and best practices that we hoped would be helpful to businesses getting started with Facebook LIve, and really enjoyed providing this information via our first live broadcast this past […]

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Q&A with Beats by Dre: Creating an Award-Winning Social Media Campaign

Beats by Dre is one of the most-engaged consumer electronics brands on social media. The headphone maker founded by rap icon Dr. Dre captured 11% of the category’s share of voice by engagement last year. Part of that success was driven by the Straight Outta Somewhere campaign, which was conceived to help promote the film […]

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Cooking Videos are a Recipe for Success on Social

Move over, Julia. There’s a new chef in town. Chefs, actually. But calling them chefs isn’t exactly accurate, either. Social media recipe producers? That doesn’t have the right ring. Whatever you call them, there’s a new group taking over Facebook. If 2014 marked the rise of social video , 2015 is the year that video […]

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The Top 10 Media Publishers for August 2015: Engagement on Instagram Tops Facebook

Originally posted on Adweek’s SocialTimes by Tania Yuki In August, U.S. media publishers accounted for 1.5 billion total social actions (likes, comments, shares, retweets, favorites, dislikes), with 729 million from Instagram, 715 million actions from Facebook, and 52 million from Twitter. This is the first time that social interactions on Instagram have surpassed Facebook. The […]

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The Social Impact of Emojis

Over the past year, emojis have marked their territory on social, and have evolved from being solely used via text messages to becoming an integral part of social media content for many brands and properties worldwide. In 2014, one of the top five brand tweets by engagement was from Bud Light and included 86 emojis. […]

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