Category: Best Practices

Get your influencer metrics right

Influencer marketing has become big but to be truly effective marketers need to choose the right people and avoid getting sucked into vanity metrics, warns Tania Yuki of Shareablee. Writing in the February issue of Admap – published today, topic Influencer marketing: beyond the hype – Yuki acknowledges the scale of influencer content. Last year it generated 72% of […]

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A chat with Tania Yuki of Shareablee

In early January, ACS released a book, Rockstar Aussie Founders Living in the US, showcasing 26 local tech talents making it in the word’s most competitive market. Here is an excerpt from the book: a chat with Tania Yuki, founder of Shareablee, which produces social media insights and analytics. What got you to where you are? […]

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Get your influencer metrics right

Influencer marketing has become big but to be truly effective marketers need to choose the right people and avoid getting sucked into vanity metrics, warns Tania Yuki of Shareablee. Writing in the February issue of Admap – published today, topic Influencer marketing: beyond the hype – Yuki acknowledges the scale of influencer content. Last year it generated 72% of […]

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An Ode to Analysts

Written By: Tania Yuki Founder & CEO Shareablee Inc. -Linkedin- Most people who work in research and analytics will tell you, data is rough. It’s hard to access, impossible to aggregate cleanly, it’s error prone, it’s time consuming and most of what you work through is not really looked at, understood, or cared about. And, […]

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Is Your Social Media Measurement Strategy Sustainable and Ethical?

On May 25th, GDPR officially went into effect and overhauled privacy laws with new consumer protections. And while this is an EU law, all cross-border companies gathering and analyzing data must also be compliant. Particularly in the current industry climate, businesses need to be hypervigilant and prepared for what may unleash both greater consumer concern […]

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Digital Marketing is Intertwined: How to Make Video Content Work For Your Campaigns

It’s predicted that 80 percent of the world’s internet traffic will be video by 2019. Think about that — that’s a lot of video content. In our series Digital Marketing is Interwoven, we have covered how a variety of trends impact content marketers. For example, we recently examined how video is a social media trend. […]

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Engagement grows while luxury content is down

Over the past year, the number of posts luxury brands have shared on social has dropped by 6 percent, but less is more may prove to be an effective strategy. During a webinar presented by Shareablee, speakers revealed that while content was slightly down, engagement with luxury brands on social grew significantly. Automotive proved to […]

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Succeed with Instagram Business.

Even though Instagram launched its Business accounts back in 2016, we still get the question “Should I convert my page to a Business profile?”. One of the largest barriers to entry we have heard is that businesses are afraid that converting will impact their page. But through Shareablee’s analysis, we found that on average, Business pages […]

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From Twitter to apps to Snapchat, ESPN reboots ‘SportsCenter’ for mobile

ESPN is extending “SportsCenter” to new platforms as it tries to revitalize its flagship TV franchise with new and younger viewers. During its first NewFronts presentation taking place today, ESPN is announcing a new daily version of “SportsCenter” for the ESPN mobile app. When users come to the app each day, they’ll see the show […]

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Victoria’s Secret Generates 28% Of All Retail Social Media Actions

Victoria’s Secret was the dominant retail brand on social media in 2017, receiving more than 352 million cross-platform actions (likes, comments, retweets, etc.) across Facebook, Twitter and Instagram. The lingerie brand’s total accounted for 28% of all cross-platform actions among retailers, according to the State of Social report from Shareablee. Urban Outfitterswas the second-most-social retailer with 161 million actions (13% of the total), followed by: Forever 21 with 123 […]

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