Category: Best Practices

How Melissa Brenner Makes the NBA the most Tech-Savvy League

Last season, the NBA set new records for attendance (22 million) and global fan engagement (more than a billion viewers around the world tuned in at some point). That growth was powered in part by a mobile-focused digital strategy that engages fans in compelling new ways. “We’re bringing the world courtside,” says Melissa Brenner, the […]

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Time to Interact with a Whole New Shareablee Experience

by Tania Yuki It’s finally here – our inaugural Summit INTERACT, which will be happening in NYC on May 3rd bringing together marketers, researchers and innovators from all around the world. Onstage we will have some of the best thinkers, doers and disrupters in the social media space, and I couldn’t be more excited to […]

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Public vs Private: Brands on Instagram

Apple Martin has a private Instagram account. Her mom, Gwyneth Paltrow, has a very public account (with 5.3M followers). “Mom we have discussed this,” Apple commented after Paltrow posted the shot below yesterday. “You may not post anything without my consent.” The actress defended her post, playfully shouting, “You can’t even see your face!” The […]

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NBA’s EVP of Digital Media Speaking at INTERACT

by Robert McEvily Our event site for the INTERACT Summit is filling up fast. On May 3rd, you’ll have the chance to INTERACT with the most creative, ingenious and forward-thinking marketers, influencers, C-suite innovators, researchers and advertising sales leaders from around the globe. You’ll get the inside word on what’s actually working for high-performing brands. […]

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Shareablee’s Interact Summit: Coming May 3rd

by Robert McEvily Very exciting news – Tania’s been working on an exclusive agenda for our very first Summit here in NYC – it’s called INTERACT. We cordially invite you and your colleagues to join us on May 3rd (a Friday) – along with an exclusive gathering of social media thought leaders – as we […]

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Why Social Matters: Becoming Our Own Case Study

Hi Everyone, I hope this blog post finds you well and ready for some cool news… So – as you’ve heard from me consistently over the years, I believe wholeheartedly that social media matters. I even have the data to prove it, and have built an entire company that services thousands of users each month, […]

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Social Media Measurement’s March Madness

by Robert McEvily Happy Friday! And Happy March! (Still gonna be cold here for a while in NYC, but now we’re in the home stretch, thank goodness.) If you’re a college hoops fan (and who isn’t?), you know we’re coming up on that special time of year, when any and every competitive advantage can make […]

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How two Sydney men built Australia’s biggest social-first media brand

When basketball fans Jaden Harris and Alex Sumsky had difficulty keeping up with the latest news from the NBA, they decided to investigate better options.  They realised that match highlights weren’t being optimised and most of the media around the NBA consisted of stale match reports written in mostly bland newspaper language. The Sydney men, […]

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5 Things to Consider When Selecting an Influencer

by Robert McEvily  (but mostly ripped off from Tania Yuki’s work) Okay, not gonna bury the lead here. The five things to consider when selecting an influencer are: Efficiency, Virality, Scale, Velocity and Consistency. Let’s break this down, y’all. (And I’ll mix in some slides for good measure…) For Efficiency, the metrics to consider are: […]

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Hold Your Heart and Your Head to a Higher Standard

by Robert McEvily Let’s say Wimbledon and Rolex teamed up to fight Manchester United and Deadpool in a no-holds-barred UFC match. Which team would win? (Really?) Okay, what if we’re talking about a tennis match? (Probably an easy call.) A soccer match? (Even easier.) But what if we’re talking about a UK Video Branded Content competition? The […]

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