Category: Best Practices

Improve Video Performance With Shareablee’s New Video Power Index (VPI)

As video content continues to grow across industries, measuring and understanding performance has never been more important. Just last month, 33% of user engagement was on video content and that video content made up only 9% of total content posted across all platforms. With this evolution in user behavior, companies need a better way to […]

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3 Takeaways from Best Practices for Social Video

by Jack Weinstein We’ve said it before: if your brand hasn’t added social video to its content strategy, it’s time to get started. Not only is video highly shareable —the Top 1,000 Facebook videos generated half of their actions from shares vs. just 19% for the Top 1,000 Facebook posts in H1 2016—engagement is growing […]

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Social Best Practices of the Top Facebook Live Videos: Part 3

by Jack Weinstein So far, we’ve introduced the social best practices of the Top Facebook Live videos of online publishers, TV shows and consumer brands. In Part 1 , we highlighted some examples of how video recipe publishers have successfully used Facebook Live to captivate audiences with artsy and fun content. We also showed how stars […]

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Social Best Practices of the Top Facebook Live Videos: Part 2

by Jack Weinstein The power of live video is best illustrated by these early incarnations of Facebook Live broadcasts. They’re not perfect and that’s the best part. Sure, we’ve seen examples of celebrities taking audiences behind the scenes in social video content. But they’re scripted. They don’t seem genuine. Facebook Live doesn’t have that problem, […]

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Social Best Practices of the Top Facebook Live Videos: Part 1

by Jack Weinstein To date, web publishers have generated the most engagement using Facebook Live . BuzzFeed so far is the standard bearer having produced the most-engaged non-celebrity live video post (until Chewbacca Mom outdid them on May 19). That of course was the exploding watermelon , which generated more than 372,000 actions (likes, comments […]

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What Makes Content Shareable: Vol. 2

Our most recent webinar reprised a study that we released last year about what makes Facebook content shareable . We followed that up with a blog series that identified the social best practices of the four drivers of shareability: social currency , emotions , usefulness and storytelling . Still, we wanted to dig deeper. So […]

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Social Best Practices of Beauty Brands on Social

by Jack Weinstein Health and beauty brands experienced a 47% year-over-year engagement increase in 2015, driven by cosmetics. Cosmetics brands represented nine of the top 10. The brands were led by Anastasia Beverly Hills, which generated nearly 175 million actions (likes, comments, shares and retweets) on Facebook, Twitter and Instagram. ABH was so successful in […]

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Social Best Practices from Super Bowl Advertisers

by Jack Weinstein We could argue all day about which Super Bowl 50 commercial was the “best.” Instead, I’ll just tell you which brands generated the most engagement on social media. The Super Bowl is no longer a one-night advertising opportunity. In recent years, brands have used social media in the weeks before the big […]

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Social Best Practices of Shareable Content, Part 4: Storytelling

by Jack Weinstein Puppyhood is the story of a man and his new Cavalier King Charles Spaniel puppy. It’s a 3 1/2 -minute video produced by Buzzfeed for Purina. Max is walking down the street when he hears a dog bark through whatever he’s listening to on his headphones. He notices a sign in a […]

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Social Best Practices of Shareable Content, Part 3: Usefulness

by Jack Weinstein Facebook posts are getting more useful. And audiences are responding. In 2013 and 2014, the most-shared posts prompted people to share if they were proud of their daughter or had the best mother . That changed this year. In 2015, there was a noticeable increase in content that provided value. Seven of […]

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