Category: Branded Video

Nitro Circus Soars Above Its Competition

In my never-ending quest to always stay current on What’s What in pop culture and social media, my habit is to check in with my best friend’s nephew as often as possible to get the inside scoop. Daniel has his finger on the pulse of pretty much everything. So I felt pretty embarrassed when he […]

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Shareablee’s YouTube Channel: Our Suggestion Box

What would you like to see? Any questions you’d like answered in video form? (Because sometimes it’s so much easier to explain something visually, in person. Taking you through some of our tools, explaining our philosophy of what matters most in social measurement, or just letting you see how we go about our business. Please […]

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Hold Your Heart and Your Head to a Higher Standard

by Robert McEvily Let’s say Wimbledon and Rolex teamed up to fight Manchester United and Deadpool in a no-holds-barred UFC match. Which team would win? (Really?) Okay, what if we’re talking about a tennis match? (Probably an easy call.) A soccer match? (Even easier.) But what if we’re talking about a UK Video Branded Content competition? The […]

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The Year of Social, Dangerously

By: Tania Yuki, Shareablee Founder & CEO October 8, 2018 It’s been a weird year for social media to say the least. After the hangover of scandal after scandal, it might be tempting – and candidly easier – to keep hiding under a rock waiting for things to ‘get back to normal’, or to ‘wait […]

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Digital Marketing is Intertwined: How to Make Video Content Work For Your Campaigns

It’s predicted that 80 percent of the world’s internet traffic will be video by 2019. Think about that — that’s a lot of video content. In our series Digital Marketing is Interwoven, we have covered how a variety of trends impact content marketers. For example, we recently examined how video is a social media trend. […]

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Engagement grows while luxury content is down

Over the past year, the number of posts luxury brands have shared on social has dropped by 6 percent, but less is more may prove to be an effective strategy. During a webinar presented by Shareablee, speakers revealed that while content was slightly down, engagement with luxury brands on social grew significantly. Automotive proved to […]

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ANA: Nearly half of advertisers plan to increase influencer spending

Dive Brief: Three-quarters of national advertisers use influencer marketing, and 43% are planning to increase their spending on influencer marketing in the next 12 months, according to findings from the Association of National Advertisers made available to Marketing Dive. The survey revealed that, of those not already using influencer marketing, 27% plan to start in […]

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Intel tops Olympic sponsors for Facebook, Twitter engagement thanks to drones

Dive Brief: Intel’s social media posts centered around its drone technology earned the highest Facebook and Twitter engagement during the Winter Olympics among global sponsors, followed by posts shared by Alibaba Group, according to data from social media and analytics firm Shareablee provided to Marketing Dive. Omega Watches had the strongest engagement on Instagram, the group […]

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‘Black Panther,’ ‘Thor’ Win Twitter, Instagram And Facebook, Leave ‘Star Wars’ In The Dust

Superhero movies rely on the strengths of their superhuman leads, but social media success depends on vigilant fans and smart campaigns. To add to Black Panther’s growing list of wins, which includes approaching the $500 million worldwide box office mark, we can now add social media slayer. Black Panther out-socialed even Star Wars: The Last Jedi, and this is for […]

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Branded video creators see 29% jump in Facebook engagement in 2017

Brief: The top 50 U.S. media companies saw video engagement rise 29% last year to 96 million across the 35,000 videos they posted to Facebook, according to a Shareablee study shared with Mobile Marketer. BuzzFeed and Turner were the top two video producers on the social platform by total engagements, a combination of viewers’ reactions, shares […]

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