Category: Branded Video

The Year of Social, Dangerously

By: Tania Yuki, Shareablee Founder & CEO October 8, 2018 It’s been a weird year for social media to say the least. After the hangover of scandal after scandal, it might be tempting – and candidly easier – to keep hiding under a rock waiting for things to ‘get back to normal’, or to ‘wait […]

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Digital Marketing is Intertwined: How to Make Video Content Work For Your Campaigns

It’s predicted that 80 percent of the world’s internet traffic will be video by 2019. Think about that — that’s a lot of video content. In our series Digital Marketing is Interwoven, we have covered how a variety of trends impact content marketers. For example, we recently examined how video is a social media trend. […]

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Engagement grows while luxury content is down

Over the past year, the number of posts luxury brands have shared on social has dropped by 6 percent, but less is more may prove to be an effective strategy. During a webinar presented by Shareablee, speakers revealed that while content was slightly down, engagement with luxury brands on social grew significantly. Automotive proved to […]

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ANA: Nearly half of advertisers plan to increase influencer spending

Dive Brief: Three-quarters of national advertisers use influencer marketing, and 43% are planning to increase their spending on influencer marketing in the next 12 months, according to findings from the Association of National Advertisers made available to Marketing Dive. The survey revealed that, of those not already using influencer marketing, 27% plan to start in […]

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Intel tops Olympic sponsors for Facebook, Twitter engagement thanks to drones

Dive Brief: Intel’s social media posts centered around its drone technology earned the highest Facebook and Twitter engagement during the Winter Olympics among global sponsors, followed by posts shared by Alibaba Group, according to data from social media and analytics firm Shareablee provided to Marketing Dive. Omega Watches had the strongest engagement on Instagram, the group […]

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‘Black Panther,’ ‘Thor’ Win Twitter, Instagram And Facebook, Leave ‘Star Wars’ In The Dust

Superhero movies rely on the strengths of their superhuman leads, but social media success depends on vigilant fans and smart campaigns. To add to Black Panther’s growing list of wins, which includes approaching the $500 million worldwide box office mark, we can now add social media slayer. Black Panther out-socialed even Star Wars: The Last Jedi, and this is for […]

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Branded video creators see 29% jump in Facebook engagement in 2017

Brief: The top 50 U.S. media companies saw video engagement rise 29% last year to 96 million across the 35,000 videos they posted to Facebook, according to a Shareablee study shared with Mobile Marketer. BuzzFeed and Turner were the top two video producers on the social platform by total engagements, a combination of viewers’ reactions, shares […]

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From the Golden Globes to the Grammys, #TimesUp campaign drives over 101 million actions in January

“An idea is like a virus. Resilient. Highly contagious. The smallest seed of an idea can grow. It can grow to define…or destroy you.” -Ziad K. Abdelnour NEW YORK, New York (SHAREABLEE) — The study of ideas flowing through social networks is nothing new. Computer scientist Alex “Sandy” Pentland, who is also known as the […]

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8 Video Trends to Watch Out for on Facebook in 2018

NEW YORK (Shareablee) – Video is not slowing down anytime soon as online video, live video and co-branded video continue to grow year over year. CISCO reports that 80% of all internet traffic will be video by 2020. At Shareablee, we’re seeing similar trends. The average number of videos posted for Facebook pages in the United […]

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Social Data And The Future Of The Connected Consumer

As we start the new year, we begin to ponder the increasingly important role social media analytics will play in informing brand strategies for the future. To discuss such topics, Shareablee held its very first Social Data And The Future Of The Connected Consumer event on Wednesday, December 6th at the Advertising Research Foundation in […]

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