Category: Content Strategy

Engaging Your Audience & Breaking Through the Clutter of Social Media

Joe Carney of The Player’s Tribune has over 14 years of digital agency, media, advertising and marketing experience. He’s worked with top multimedia brands, including MLB, MTV, ESPN and the NFL to name a few. He’ll be part of our first Summit in Times Square on May 3rd, and was kind enough to answer a […]

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5 Themes Driving Social Storytelling Right Now

We did a big audit of all of the content really resonating on Facebook, Twitter, Instagram and elsewhere on social, and distilled that there are five big themes driving social storytelling right now: 1. Usefulness 2. Being Timely & Exclusive 3. Human Interest Stories 4. Being Part of a Tribe or Community 5. Being Interesting […]

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WAVE Sports Reaches 1 Billion Views in March

SAN FRANCISCO, April 9, 2019 /PRNewswire/ — Content published by WAVE Sports Media was seen more than one billion times in March, a new milestone for the 18-month old company that is fast-becoming the publisher to follow for young sports fans. WAVE reaches over 150M gen-z and millennial sports fans each month across Instagram, Facebook, Snapchat, and Twitter. The number includes […]

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How Melissa Brenner Makes the NBA the most Tech-Savvy League

Last season, the NBA set new records for attendance (22 million) and global fan engagement (more than a billion viewers around the world tuned in at some point). That growth was powered in part by a mobile-focused digital strategy that engages fans in compelling new ways. “We’re bringing the world courtside,” says Melissa Brenner, the […]

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Social Data Goes to Washington

Just wanted to share a really terrific article written by Melanie Brown, our Director of Business Development. Melanie shared this piece – entitled “Social Data Goes to Washington: The Next Step in Big Data for Politics” – a while ago on LinkedIn. An excellent read; check it out… Politicians, much like consumer brands, need to […]

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Why Social Matters: Becoming Our Own Case Study

Hi Everyone, I hope this blog post finds you well and ready for some cool news… So – as you’ve heard from me consistently over the years, I believe wholeheartedly that social media matters. I even have the data to prove it, and have built an entire company that services thousands of users each month, […]

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I Instagram, Therefore I Am

Question for you… Would you delete all of your Instagram posts for a free year of flights? I’m not asking – JetBlue is. Check out Natt Garun’s perfect description of the details in The Verge: Airlines offer special promotions and sales periodically, but JetBlue’s latest sweepstakes involves a bizarre stipulation: wipe your entire Instagram account […]

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How two Sydney men built Australia’s biggest social-first media brand

When basketball fans Jaden Harris and Alex Sumsky had difficulty keeping up with the latest news from the NBA, they decided to investigate better options.  They realised that match highlights weren’t being optimised and most of the media around the NBA consisted of stale match reports written in mostly bland newspaper language. The Sydney men, […]

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Shareablee’s New Ranking Tool Simplifies Branded Content Success

Company to Release Advanced Branded Content Measurement Instrument Early Next Week New York, NY, February 27, 2019 – Shareablee, Inc., whose categorized social media database places social intelligence in the hands of its clients, is launching an advanced branded content measurement tool designed to comprehensively rank BC performance across all industries. The new tool will […]

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Conan Ups His Social Game (and So Should You)

by Robert McEvily So I’ve been poking around inside Shareablee’s PowerRankings, learning the ropes and getting my head around all its capabilities. Out of sheer curiosity, I compared the late night talk show hosts. Now, this is just the hosts themselves – their personal Instagram accounts, Twitter accounts, etc. This doesn’t include the social media […]

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