Category: Content Strategy

‘Black Panther,’ ‘Thor’ Win Twitter, Instagram And Facebook, Leave ‘Star Wars’ In The Dust

Superhero movies rely on the strengths of their superhuman leads, but social media success depends on vigilant fans and smart campaigns. To add to Black Panther’s growing list of wins, which includes approaching the $500 million worldwide box office mark, we can now add social media slayer. Black Panther out-socialed even Star Wars: The Last Jedi, and this is for […]

Read More
Branded video creators see 29% jump in Facebook engagement in 2017

Brief: The top 50 U.S. media companies saw video engagement rise 29% last year to 96 million across the 35,000 videos they posted to Facebook, according to a Shareablee study shared with Mobile Marketer. BuzzFeed and Turner were the top two video producers on the social platform by total engagements, a combination of viewers’ reactions, shares […]

Read More
From the Golden Globes to the Grammys, #TimesUp campaign drives over 101 million actions in January

“An idea is like a virus. Resilient. Highly contagious. The smallest seed of an idea can grow. It can grow to define…or destroy you.” -Ziad K. Abdelnour NEW YORK, New York (SHAREABLEE) — The study of ideas flowing through social networks is nothing new. Computer scientist Alex “Sandy” Pentland, who is also known as the […]

Read More
Super Bowl Advertisers Ditch Politics — And It Resonates

Super Bowl advertisers may not have had a ring and a parade riding on the game, but the stakes were high. With NBC charging an average of $5.05 million for a 30-second spot (the network will make over $500 million on the game) and millions more spent on celebrity endorsements and production, brands shelled out big bucks with […]

Read More
For Effective Instagram Marketing, Create A Closeness

With 500 million daily users, the marketing appeal of Instagram is hard to ignore, but any organic reach is saturated. Discovery, engagement and conversion can feel hit or miss among a sea of photo filters, but it doesn’t have to be—and it all starts with mindset. “Treating Instagram as if you’re communicating with somebody you […]

Read More
8 Video Trends to Watch Out for on Facebook in 2018

NEW YORK (Shareablee) – Video is not slowing down anytime soon as online video, live video and co-branded video continue to grow year over year. CISCO reports that 80% of all internet traffic will be video by 2020. At Shareablee, we’re seeing similar trends. The average number of videos posted for Facebook pages in the United […]

Read More
Top Social Media Posts 2017

At Shareablee, we have access to the world’s largest database of brand performance data across social platforms. As part of our effort to share the best moment on social in 2017, we are releasing the top performing posts that generated the highest engagement from audiences throughout Facebook, Twitter and Instagram in 2017. #1 Facebook post […]

Read More
Social Data And The Future Of The Connected Consumer

As we start the new year, we begin to ponder the increasingly important role social media analytics will play in informing brand strategies for the future. To discuss such topics, Shareablee held its very first Social Data And The Future Of The Connected Consumer event on Wednesday, December 6th at the Advertising Research Foundation in […]

Read More
Mindshare’s Digital Insights Manager Shares Her Thoughts On Social Media Strategy

Here at Shareablee, we help our clients develop strong social media strategies by providing them with the sharpest tools available to measure and benchmark social data across industries. Watch Verity Wilson, Digital Insights Manager at Mindshare, share her expert opinion on the latest industry insights, agency best practices, and how key Shareablee metrics such as the Network Share […]

Read More
Social Metrics That Matter Today ’17

Social media has evolved into one of the most influential and effective marketing tools for brands and media companies to reach and connect with their consumers. With a total of 54 billion consumer engagements across Facebook, Twitter and Instagram from January to September of 2017 within the U.S., it has become necessary for brands to […]

Read More