Category: Digital Strategy

How Melissa Brenner Makes the NBA the most Tech-Savvy League

Last season, the NBA set new records for attendance (22 million) and global fan engagement (more than a billion viewers around the world tuned in at some point). That growth was powered in part by a mobile-focused digital strategy that engages fans in compelling new ways. “We’re bringing the world courtside,” says Melissa Brenner, the […]

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Time to Interact with a Whole New Shareablee Experience

by Tania Yuki It’s finally here – our inaugural Summit INTERACT, which will be happening in NYC on May 3rd bringing together marketers, researchers and innovators from all around the world. Onstage we will have some of the best thinkers, doers and disrupters in the social media space, and I couldn’t be more excited to […]

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Insight, Innovation & Better Eyes

From: Michael McKeon, Managing Director, APAC, Shareablee To: Rob McEvily Hey Rob, Thought you might find this useful. You might be able to weave it into something. This is from Seth Godin’s blog. I’m working on the weaving right now! Stay tuned for more… Seth’s Blog @ThisIsSethsBlog

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NBA’s EVP of Digital Media Speaking at INTERACT

by Robert McEvily Our event site for the INTERACT Summit is filling up fast. On May 3rd, you’ll have the chance to INTERACT with the most creative, ingenious and forward-thinking marketers, influencers, C-suite innovators, researchers and advertising sales leaders from around the globe. You’ll get the inside word on what’s actually working for high-performing brands. […]

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How two Sydney men built Australia’s biggest social-first media brand

When basketball fans Jaden Harris and Alex Sumsky had difficulty keeping up with the latest news from the NBA, they decided to investigate better options.  They realised that match highlights weren’t being optimised and most of the media around the NBA consisted of stale match reports written in mostly bland newspaper language. The Sydney men, […]

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5 Things to Consider When Selecting an Influencer

by Robert McEvily  (but mostly ripped off from Tania Yuki’s work) Okay, not gonna bury the lead here. The five things to consider when selecting an influencer are: Efficiency, Virality, Scale, Velocity and Consistency. Let’s break this down, y’all. (And I’ll mix in some slides for good measure…) For Efficiency, the metrics to consider are: […]

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The Oscars, Twitter, and Our New “Influencer Discovery” Tool

by Robert McEvily Kevin Hart, who was supposed to host last night’s Oscar ceremony – but who pulled out after sincerely apologizing to the LGBTQ community regarding homophobic comments he made in 2011 – has 34.9 million followers on Twitter. Show producers Donna Gigliotti and Glenn Weiss decided to forgo a host entirely. While watching […]

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Get your influencer metrics right

Influencer marketing has become big but to be truly effective marketers need to choose the right people and avoid getting sucked into vanity metrics, warns Tania Yuki of Shareablee. Writing in the February issue of Admap – published today, topic Influencer marketing: beyond the hype – Yuki acknowledges the scale of influencer content. Last year it generated 72% of […]

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Get your influencer metrics right

Influencer marketing has become big but to be truly effective marketers need to choose the right people and avoid getting sucked into vanity metrics, warns Tania Yuki of Shareablee. Writing in the February issue of Admap – published today, topic Influencer marketing: beyond the hype – Yuki acknowledges the scale of influencer content. Last year it generated 72% of […]

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An Ode to Analysts

Written By: Tania Yuki Founder & CEO Shareablee Inc. -Linkedin- Most people who work in research and analytics will tell you, data is rough. It’s hard to access, impossible to aggregate cleanly, it’s error prone, it’s time consuming and most of what you work through is not really looked at, understood, or cared about. And, […]

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