Category: Digital Strategy

Who are you Competing with? (no, really…)

By Tania Yuki Frequently, when we begin working with a new client, they will already have a strong, preconceived notion of who their competitors are. Usually, they are the same companies that these big, frequently winning companies have been fighting for decades… sometimes longer. We diligently set up custom benchmarks for them, help them track […]

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The Year of Social, Dangerously

By: Tania Yuki, Shareablee Founder & CEO October 8, 2018 It’s been a weird year for social media to say the least. After the hangover of scandal after scandal, it might be tempting – and candidly easier – to keep hiding under a rock waiting for things to ‘get back to normal’, or to ‘wait […]

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Is Your Social Media Measurement Strategy Sustainable and Ethical?

On May 25th, GDPR officially went into effect and overhauled privacy laws with new consumer protections. And while this is an EU law, all cross-border companies gathering and analyzing data must also be compliant. Particularly in the current industry climate, businesses need to be hypervigilant and prepared for what may unleash both greater consumer concern […]

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