Category: Influencers

Trump’s Engagement Up, But Not Compared to AOC

From “GOP hails Trump bounce as harsh spotlight turns on AOC and 2020 Democrats,” published last Saturday in the Washington Examiner, written by David M. Drucker: According to Shareablee, another media analytics firm, Trump’s engagement has increased this year, as compared to 2018, by a healthy 31 percent. But engagement with Ocasio-Cortez’s posts has jumped […]

Read More
Lori Loughlin Deletes Twitter and IG Accounts

Via Reuters: BOSTON — Federal prosecutors charged 50 people on Tuesday in a $25 million scheme to help actresses Felicity Huffman and Lori Loughlin, CEOs and other wealthy Americans cheat their children’s way into elite universities, including Yale and Stanford. Federal prosecutors in Boston charged William “Rick” Singer, 58, with running the racketeering scheme through […]

Read More
Brands Look to Expand Social Presence in Latin America

by Robert McEvily Very very cool; check this out… Shareablee just launched Branded Content metrics for Facebook within our platform last week. Our team is excited because for the first time users can see large scale global branded content metrics utilizing Shareablee’s dictionary, which breaks down metrics by country and industry roll-ups. Being data freaks, […]

Read More
Will You Accept This Rose? (The Elusive Influencer Retweet)

by Robert McEvily ABC’s “The Bachelor” airs its big finale tonight. No spoilers here; I haven’t even caught up with last week’s episode yet. It’s a guilty pleasure, and so are the tweets and Instagram stories of comedian David Spade, who has a habit of posting very funny content while The Bachelor airs in the […]

Read More
5 Things to Consider When Selecting an Influencer

by Robert McEvily  (but mostly ripped off from Tania Yuki’s work) Okay, not gonna bury the lead here. The five things to consider when selecting an influencer are: Efficiency, Virality, Scale, Velocity and Consistency. Let’s break this down, y’all. (And I’ll mix in some slides for good measure…) For Efficiency, the metrics to consider are: […]

Read More
The Oscars, Twitter, and Our New “Influencer Discovery” Tool

by Robert McEvily Kevin Hart, who was supposed to host last night’s Oscar ceremony – but who pulled out after sincerely apologizing to the LGBTQ community regarding homophobic comments he made in 2011 – has 34.9 million followers on Twitter. Show producers Donna Gigliotti and Glenn Weiss decided to forgo a host entirely. While watching […]

Read More
Get your influencer metrics right

Influencer marketing has become big but to be truly effective marketers need to choose the right people and avoid getting sucked into vanity metrics, warns Tania Yuki of Shareablee. Writing in the February issue of Admap – published today, topic Influencer marketing: beyond the hype – Yuki acknowledges the scale of influencer content. Last year it generated 72% of […]

Read More
Linkin Park Rules Top Facebook Live Videos Chart for the First Time

A Sept. 26 video, which featured guitarist/vocalist Mike Shinoda speaking to fans, was watched over a half-million times. Source: Billboard Written By: Kevin Rutherford Linkin Park returns to the top of a Billboard chart, as the band leads Billboard’s Top Facebook Live Videos tally for September 2018. The chart, the latest of which recaps September 2018 activity, is a […]

Read More
Why Sports Brands Need to Start Paying Attention to Female Fans

The majority of Olympics engagement comes from women Female sports fans have long known that even if the community still acts like a boys’ club, women are some of the most passionate sports junkies out there. And the numbers prove it: Sports brands need to start paying attention to women if they don’t want to […]

Read More
ANA: Nearly half of advertisers plan to increase influencer spending

Dive Brief: Three-quarters of national advertisers use influencer marketing, and 43% are planning to increase their spending on influencer marketing in the next 12 months, according to findings from the Association of National Advertisers made available to Marketing Dive. The survey revealed that, of those not already using influencer marketing, 27% plan to start in […]

Read More