Category: Influencers

ANA: Nearly half of advertisers plan to increase influencer spending

Dive Brief: Three-quarters of national advertisers use influencer marketing, and 43% are planning to increase their spending on influencer marketing in the next 12 months, according to findings from the Association of National Advertisers made available to Marketing Dive. The survey revealed that, of those not already using influencer marketing, 27% plan to start in […]

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Fullscreen & Shareablee Report: Online Influence Isn’t What It Seems

Based on Trust, Engagement Rates, and Influence, True Digital Creators Offer Greatest Impact for Brand Partnerships March 28, 2018 LOS ANGELES–(BUSINESS WIRE)–Fullscreen, a global leader in social-first entertainment and branded content, in partnership with leading social analytics firm Shareablee, announced new research today that takes a deeper dive into what types of influencers – based […]

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Ricky Martin’s ‘Fiebre’ Performance Rules Top Facebook Live Videos Chart

Martin leads Claudia Leitte, whose videos from Brazilian Carnival take Nos. 2-4. Ricky Martin’s new single “Fiebre” has made a splash on the Billboard charts since its mid-February release, debuting at No. 27 on the Hot Latin Songs chart dated March 10, and now the track helps the Latin star to another chart peak — this time at No. […]

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From the Golden Globes to the Grammys, #TimesUp campaign drives over 101 million actions in January

“An idea is like a virus. Resilient. Highly contagious. The smallest seed of an idea can grow. It can grow to define…or destroy you.” -Ziad K. Abdelnour NEW YORK, New York (SHAREABLEE) — The study of ideas flowing through social networks is nothing new. Computer scientist Alex “Sandy” Pentland, who is also known as the […]

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For Effective Instagram Marketing, Create A Closeness

With 500 million daily users, the marketing appeal of Instagram is hard to ignore, but any organic reach is saturated. Discovery, engagement and conversion can feel hit or miss among a sea of photo filters, but it doesn’t have to be—and it all starts with mindset. “Treating Instagram as if you’re communicating with somebody you […]

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The 3 Biggest Social Media Marketing Misses for CPG Brands

By Alla Byrne Our recent webinar on the State of CPG Brands on Social revealed that CPG brands are making three big mistakes right now in their approach to social media reach and fan engagement. Our VP of Client Services, Naomi Kent and Consultant, Heidi Miller shared their insights into the best – and worst […]

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