Category: Interviews

For Effective Instagram Marketing, Create A Closeness

With 500 million daily users, the marketing appeal of Instagram is hard to ignore, but any organic reach is saturated. Discovery, engagement and conversion can feel hit or miss among a sea of photo filters, but it doesn’t have to be—and it all starts with mindset. “Treating Instagram as if you’re communicating with somebody you […]

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Social Data And The Future Of The Connected Consumer

As we start the new year, we begin to ponder the increasingly important role social media analytics will play in informing brand strategies for the future. To discuss such topics, Shareablee held its very first Social Data And The Future Of The Connected Consumer event on Wednesday, December 6th at the Advertising Research Foundation in […]

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Mindshare’s Digital Insights Manager Shares Her Thoughts On Social Media Strategy

Here at Shareablee, we help our clients develop strong social media strategies by providing them with the sharpest tools available to measure and benchmark social data across industries. Watch Verity Wilson, Digital Insights Manager at Mindshare, share her expert opinion on the latest industry insights, agency best practices, and how key Shareablee metrics such as the Network Share […]

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BBDO’s Sr Digital Strategist Talks About Social Trends And Best Practices For Businesses

Shareablee sat down with Felipe Reyes, Sr Digital Strategist at BBDO, who shared his thoughts about social media trends, measurement metrics and the importance for businesses to not fall behind. Trends & Strategies Q: What are some current social media trends driving our industry? Social trends, in general, are a great opportunity to participate in […]

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Aetna’s Social Media Director Talks Social Strategy, Co-branding & More

In a Q&A at Shareablee, John Murphy, Director of Social Media at Aetna, sat down with our VP of Client Services, Naomi Kent, to discuss global brand channels, the correlation between social media and sales, co-branding and crisis management. Murphy also spoke about how he uses Shareablee data to inform Aetna’s social strategy. *These views […]

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