Category: Interviews

Engaging Your Audience & Breaking Through the Clutter of Social Media

Joe Carney of The Player’s Tribune has over 14 years of digital agency, media, advertising and marketing experience. He’s worked with top multimedia brands, including MLB, MTV, ESPN and the NFL to name a few. He’ll be part of our first Summit in Times Square on May 3rd, and was kind enough to answer a […]

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Never Underestimate the Influencer Impact

by Robert McEvily Lauren Zupkus of CBS Interactive, who directs TV Guide’s social media, was just in our office last week, and I caught a little of her conversation with Tania. “What do you think most marketers on social need to learn to do differently?” Tania asked. “How are they messing up?” Some answers in […]

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Social Media Measurement’s March Madness

by Robert McEvily Happy Friday! And Happy March! (Still gonna be cold here for a while in NYC, but now we’re in the home stretch, thank goodness.) If you’re a college hoops fan (and who isn’t?), you know we’re coming up on that special time of year, when any and every competitive advantage can make […]

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Linkin Park Rules Top Facebook Live Videos Chart for the First Time

A Sept. 26 video, which featured guitarist/vocalist Mike Shinoda speaking to fans, was watched over a half-million times. Source: Billboard Written By: Kevin Rutherford Linkin Park returns to the top of a Billboard chart, as the band leads Billboard’s Top Facebook Live Videos tally for September 2018. The chart, the latest of which recaps September 2018 activity, is a […]

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Why Sports Brands Need to Start Paying Attention to Female Fans

The majority of Olympics engagement comes from women Female sports fans have long known that even if the community still acts like a boys’ club, women are some of the most passionate sports junkies out there. And the numbers prove it: Sports brands need to start paying attention to women if they don’t want to […]

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Digital Marketing is Intertwined: How to Make Video Content Work For Your Campaigns

It’s predicted that 80 percent of the world’s internet traffic will be video by 2019. Think about that — that’s a lot of video content. In our series Digital Marketing is Interwoven, we have covered how a variety of trends impact content marketers. For example, we recently examined how video is a social media trend. […]

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From Twitter to apps to Snapchat, ESPN reboots ‘SportsCenter’ for mobile

ESPN is extending “SportsCenter” to new platforms as it tries to revitalize its flagship TV franchise with new and younger viewers. During its first NewFronts presentation taking place today, ESPN is announcing a new daily version of “SportsCenter” for the ESPN mobile app. When users come to the app each day, they’ll see the show […]

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National Geographic Ranked Top Social Brand in 2017 by Shareablee

Fourth consecutive year the 130-year old brand has led cross-platform social media engagement NEW YORK, NY, April 24, 2018 – For the fourth consecutive year, National Geographic was ranked as the Top Social Brand by leading social media data and analytics firm Shareablee. Overall, National Geographic saw more than 1.6 billion actions (Reactions, Comments, Shares, Retweets […]

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CEOs Talk Social: A Chat with the CEO and Founder of Shareablee

By Laura Lawless Did you know that in 2017, social engagement for the average U.S. brand grew 20% year over year across Facebook, Twitter and Instagram? That’s just the type of insight you’ll get from tuning in to our next episode of CEOs Talk Social on Wednesday, April 25 at 11:30 AM. Host Stephanie Newby, CEO of […]

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Facebook Steps Up to the Plate to Exclusively Stream MLB Games

April 4th, 2018 Social media service looks to hit viewership home run with streaming package Facebook today took the field to exclusively live stream this afternoon’s New York Mets-Philadelphia Phillies baseball game, part of the social media company’s new streaming agreement with Major League baseball announced last month. Both Facebook and the league are hoping the live […]

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