Category: Interviews

Why Sports Brands Need to Start Paying Attention to Female Fans

The majority of Olympics engagement comes from women Female sports fans have long known that even if the community still acts like a boys’ club, women are some of the most passionate sports junkies out there. And the numbers prove it: Sports brands need to start paying attention to women if they don’t want to […]

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Digital Marketing is Intertwined: How to Make Video Content Work For Your Campaigns

It’s predicted that 80 percent of the world’s internet traffic will be video by 2019. Think about that — that’s a lot of video content. In our series Digital Marketing is Interwoven, we have covered how a variety of trends impact content marketers. For example, we recently examined how video is a social media trend. […]

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From Twitter to apps to Snapchat, ESPN reboots ‘SportsCenter’ for mobile

ESPN is extending “SportsCenter” to new platforms as it tries to revitalize its flagship TV franchise with new and younger viewers. During its first NewFronts presentation taking place today, ESPN is announcing a new daily version of “SportsCenter” for the ESPN mobile app. When users come to the app each day, they’ll see the show […]

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National Geographic Ranked Top Social Brand in 2017 by Shareablee

Fourth consecutive year the 130-year old brand has led cross-platform social media engagement NEW YORK, NY, April 24, 2018 – For the fourth consecutive year, National Geographic was ranked as the Top Social Brand by leading social media data and analytics firm Shareablee. Overall, National Geographic saw more than 1.6 billion actions (Reactions, Comments, Shares, Retweets […]

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CEOs Talk Social: A Chat with the CEO and Founder of Shareablee

By Laura Lawless Did you know that in 2017, social engagement for the average U.S. brand grew 20% year over year across Facebook, Twitter and Instagram? That’s just the type of insight you’ll get from tuning in to our next episode of CEOs Talk Social on Wednesday, April 25 at 11:30 AM. Host Stephanie Newby, CEO of […]

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Facebook Steps Up to the Plate to Exclusively Stream MLB Games

April 4th, 2018 Social media service looks to hit viewership home run with streaming package Facebook today took the field to exclusively live stream this afternoon’s New York Mets-Philadelphia Phillies baseball game, part of the social media company’s new streaming agreement with Major League baseball announced last month. Both Facebook and the league are hoping the live […]

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For Effective Instagram Marketing, Create A Closeness

With 500 million daily users, the marketing appeal of Instagram is hard to ignore, but any organic reach is saturated. Discovery, engagement and conversion can feel hit or miss among a sea of photo filters, but it doesn’t have to be—and it all starts with mindset. “Treating Instagram as if you’re communicating with somebody you […]

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Social Data And The Future Of The Connected Consumer

As we start the new year, we begin to ponder the increasingly important role social media analytics will play in informing brand strategies for the future. To discuss such topics, Shareablee held its very first Social Data And The Future Of The Connected Consumer event on Wednesday, December 6th at the Advertising Research Foundation in […]

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Mindshare’s Digital Insights Manager Shares Her Thoughts On Social Media Strategy

Here at Shareablee, we help our clients develop strong social media strategies by providing them with the sharpest tools available to measure and benchmark social data across industries. Watch Verity Wilson, Digital Insights Manager at Mindshare, share her expert opinion on the latest industry insights, agency best practices, and how key Shareablee metrics such as the Network Share […]

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BBDO’s Sr Digital Strategist Talks About Social Trends And Best Practices For Businesses

Shareablee sat down with Felipe Reyes, Sr Digital Strategist at BBDO, who shared his thoughts about social media trends, measurement metrics and the importance for businesses to not fall behind. Trends & Strategies Q: What are some current social media trends driving our industry? Social trends, in general, are a great opportunity to participate in […]

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