Category: Media and Publishing

Who are you Competing with? (no, really…)

By Tania Yuki Frequently, when we begin working with a new client, they will already have a strong, preconceived notion of who their competitors are. Usually, they are the same companies that these big, frequently winning companies have been fighting for decades… sometimes longer. We diligently set up custom benchmarks for them, help them track […]

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The Year of Social, Dangerously

By: Tania Yuki, Shareablee Founder & CEO October 8, 2018 It’s been a weird year for social media to say the least. After the hangover of scandal after scandal, it might be tempting – and candidly easier – to keep hiding under a rock waiting for things to ‘get back to normal’, or to ‘wait […]

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Digital Marketing is Intertwined: How to Make Video Content Work For Your Campaigns

It’s predicted that 80 percent of the world’s internet traffic will be video by 2019. Think about that — that’s a lot of video content. In our series Digital Marketing is Interwoven, we have covered how a variety of trends impact content marketers. For example, we recently examined how video is a social media trend. […]

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From Twitter to apps to Snapchat, ESPN reboots ‘SportsCenter’ for mobile

ESPN is extending “SportsCenter” to new platforms as it tries to revitalize its flagship TV franchise with new and younger viewers. During its first NewFronts presentation taking place today, ESPN is announcing a new daily version of “SportsCenter” for the ESPN mobile app. When users come to the app each day, they’ll see the show […]

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National Geographic Ranked Top Social Brand in 2017 by Shareablee

Fourth consecutive year the 130-year old brand has led cross-platform social media engagement NEW YORK, NY, April 24, 2018 – For the fourth consecutive year, National Geographic was ranked as the Top Social Brand by leading social media data and analytics firm Shareablee. Overall, National Geographic saw more than 1.6 billion actions (Reactions, Comments, Shares, Retweets […]

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Facebook Steps Up to the Plate to Exclusively Stream MLB Games

April 4th, 2018 Social media service looks to hit viewership home run with streaming package Facebook today took the field to exclusively live stream this afternoon’s New York Mets-Philadelphia Phillies baseball game, part of the social media company’s new streaming agreement with Major League baseball announced last month. Both Facebook and the league are hoping the live […]

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ANA: Nearly half of advertisers plan to increase influencer spending

Dive Brief: Three-quarters of national advertisers use influencer marketing, and 43% are planning to increase their spending on influencer marketing in the next 12 months, according to findings from the Association of National Advertisers made available to Marketing Dive. The survey revealed that, of those not already using influencer marketing, 27% plan to start in […]

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Fullscreen & Shareablee Report: Online Influence Isn’t What It Seems

Based on Trust, Engagement Rates, and Influence, True Digital Creators Offer Greatest Impact for Brand Partnerships March 28, 2018 LOS ANGELES–(BUSINESS WIRE)–Fullscreen, a global leader in social-first entertainment and branded content, in partnership with leading social analytics firm Shareablee, announced new research today that takes a deeper dive into what types of influencers – based […]

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‘Black Panther,’ ‘Thor’ Win Twitter, Instagram And Facebook, Leave ‘Star Wars’ In The Dust

Superhero movies rely on the strengths of their superhuman leads, but social media success depends on vigilant fans and smart campaigns. To add to Black Panther’s growing list of wins, which includes approaching the $500 million worldwide box office mark, we can now add social media slayer. Black Panther out-socialed even Star Wars: The Last Jedi, and this is for […]

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8 Video Trends to Watch Out for on Facebook in 2018

NEW YORK (Shareablee) – Video is not slowing down anytime soon as online video, live video and co-branded video continue to grow year over year. CISCO reports that 80% of all internet traffic will be video by 2020. At Shareablee, we’re seeing similar trends. The average number of videos posted for Facebook pages in the United […]

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