Category: Media and Publishing

National Geographic Marches On, or Why Your Publishing Brand Needs Instagram and Video

If you’ve followed our 2016 Fact Book or 3 biggest lessons for CPG, it will be no surprise to find out that Instagram and video have become the engagement leaders in the social media universe. Today’s announcement of March’s Top 10 U.S. Media Publishers shows that that publishers who dedicate resources to Instagram and video […]

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Media Organizations’ Social Strategies Shift Since Last Olympics

SportsCenter has produced the most-engaged Olympics posts on Twitter and Instagram since the 2016 games began Aug. 5 in Rio. However, another media organization owns that distinction on Facebook. The New York Times posted the most-engaged overall Olympics-related content. Its video about what makes Simone Biles the world’s best gymnast, part of a special interactive […]

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The Top 10 Media Publishers for June 2016

The Huffington Post experiences most month-over-month engagement growth In June, U.S. media publishers generated more than 1.45 billion total social actions (likes, comments, shares, retweets, dislikes), a 2% decline compared with the previous month. Publishers’ engagement by platform was led by Instagram at 48%, followed by Facebook (47%), Twitter (4%) and YouTube (1%). The media […]

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Top 10 Media Publishers, April 2016: The Dodo Soars

by Social Times Originally posted on Adweek SocialTimes with Shareablee data In April, U.S. media publishers accounted for 1.4 billion total social actions (likes, comments, shares, retweets, dislikes), with 670 million actions from Instagram, 655 million from Facebook, 58 million from Twitter and 15 million from YouTube (excluding views). The media publishing industry represented 22 […]

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Ranking the Top 10 Media Publishers in March

by Jack Weinstein Tasty’s meteoric rise continued in March as the as the producer of video recipes experienced the most month-to-month growth among media publishers. The BuzzFeed-owned publisher generated 49.1 million total social actions (likes, comments, shares, retweets and dislikes) on Facebook, Twitter, Instagram and YouTube. That’s 30% more engagement than it generated in February. […]

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Top 10 Media Publishers for March 2016: BuzzFeed’s Tasty, HuffPost Soar

by Tania Yuki Originally posted on Adweek SocialTimes with Shareablee data In March, U.S. media publishers accounted for 1.5 billion total social actions (likes, comments, shares, retweets, dislikes), with 732 million from Instagram, 692 million from Facebook, 62 million from Twitter and 15 million from YouTube (excluding views). The media publishing industry represented 22 percent […]

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The Top Daily Newspapers on Social

by Jack Weinstein Print media is alive and well, especially on social media. Daily newspapers generated 372 million social actions (likes, comments, shares and retweets) on Facebook, Twitter and Instagram in 2015. That represents 116% year-over-year growth. By comparison, all social media engagement grew by 35% last year. National publications dominated the Top 20 with […]

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Top 10 Media Publishers for February 2016: BuzzFeed a Star on Twitter

Originally posted on Adweek SocialTimes with Shareablee data In February, U.S. media publishers accounted for 1.5 billion total social actions (likes, comments, shares, retweets, dislikes), with 707 million actions from Instagram , 702 million from Facebook, 61 million from Twitter, and 14 million from YouTube (excluding views). The media publishing industry represented 22 percent of […]

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Fox News Gets Debate Engagement Bump

by Jack Weinstein Fox News again took the top spot among media during a Republican presidential debate. The conservative news network, which hosted the 11th GOP debate Thursday night in Detroit, generated more than 1.5 million actions (likes, comments, shares and retweets on Facebook, Twitter and Instagram. That’s 256% more than the engagement generated by […]

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Conservative Media Among Most-Amplified Brands

by Jack Weinstein Conservative media publishers now make up one of the largest industry groups among the 25 most-amplified brands on social media. The Political Insider, Western Journalism, Breitbart and Rare joined the top 25 amplified brands in 2015. Only Fox News was was among the top 25 in the first half of 2015 and […]

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