Category: Media and Publishing

BBDO’s Sr Digital Strategist Talks About Social Trends And Best Practices For Businesses

Shareablee sat down with Felipe Reyes, Sr Digital Strategist at BBDO, who shared his thoughts about social media trends, measurement metrics and the importance for businesses to not fall behind. Trends & Strategies Q: What are some current social media trends driving our industry? Social trends, in general, are a great opportunity to participate in […]

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Improve Video Performance With Shareablee’s New Video Power Index (VPI)

As video content continues to grow across industries, measuring and understanding performance has never been more important. Just last month, 33% of user engagement was on video content and that video content made up only 9% of total content posted across all platforms. With this evolution in user behavior, companies need a better way to […]

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New York Industry Summit on Social Media Monetization

by Nathalie Nuta Last week, we held our first Industry Summit discussing the Future of Social Media Monetization lead by our founder and CEO, Tania Yuki. During the first quarter of 2017, Branded Content posts made up .5% of all U.S. posts, while driving 81M Total Actions for the quarter. There is a lot of […]

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National Geographic Marches On, or Why Your Publishing Brand Needs Instagram and Video

If you’ve followed our 2016 Fact Book or 3 biggest lessons for CPG, it will be no surprise to find out that Instagram and video have become the engagement leaders in the social media universe. Today’s announcement of March’s Top 10 U.S. Media Publishers shows that that publishers who dedicate resources to Instagram and video […]

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Media Organizations’ Social Strategies Shift Since Last Olympics

SportsCenter has produced the most-engaged Olympics posts on Twitter and Instagram since the 2016 games began Aug. 5 in Rio. However, another media organization owns that distinction on Facebook. The New York Times posted the most-engaged overall Olympics-related content. Its video about what makes Simone Biles the world’s best gymnast, part of a special interactive […]

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The Top 10 Media Publishers for June 2016

The Huffington Post experiences most month-over-month engagement growth In June, U.S. media publishers generated more than 1.45 billion total social actions (likes, comments, shares, retweets, dislikes), a 2% decline compared with the previous month. Publishers’ engagement by platform was led by Instagram at 48%, followed by Facebook (47%), and Twitter (4%). The media publishing industry […]

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Top 10 Media Publishers, April 2016: The Dodo Soars

by Social Times Originally posted on Adweek SocialTimes with Shareablee data In April, U.S. media publishers accounted for 1.4 billion total social actions (likes, comments, shares, retweets, dislikes), with 670 million actions from Instagram, 655 million from Facebook, 58 million from Twitter. The media publishing industry represented 22 percent of all actions taken on content […]

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Ranking the Top 10 Media Publishers in March

by Jack Weinstein Tasty’s meteoric rise continued in March as the as the producer of video recipes experienced the most month-to-month growth among media publishers. The BuzzFeed-owned publisher generated 49.1 million total social actions (likes, comments, shares, retweets and dislikes) on Facebook, Twitter, and Instagram. That’s 30% more engagement than it generated in February. Tasty […]

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Top 10 Media Publishers for March 2016: BuzzFeed’s Tasty, HuffPost Soar

by Tania Yuki Originally posted on Adweek SocialTimes with Shareablee data In March, U.S. media publishers accounted for 1.5 billion total social actions (likes, comments, shares, retweets, dislikes), with 732 million from Instagram, 692 million from Facebook, and 62 million from Twitter. The media publishing industry represented 22 percent of all actions taken on content […]

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The Top Daily Newspapers on Social

by Jack Weinstein Print media is alive and well, especially on social media. Daily newspapers generated 372 million social actions (likes, comments, shares and retweets) on Facebook, Twitter and Instagram in 2015. That represents 116% year-over-year growth. By comparison, all social media engagement grew by 35% last year. National publications dominated the Top 20 with […]

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