Category: Olympics

Why Sports Brands Need to Start Paying Attention to Female Fans

The majority of Olympics engagement comes from women Female sports fans have long known that even if the community still acts like a boys’ club, women are some of the most passionate sports junkies out there. And the numbers prove it: Sports brands need to start paying attention to women if they don’t want to […]

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Intel tops Olympic sponsors for Facebook, Twitter engagement thanks to drones

Dive Brief: Intel’s social media posts centered around its drone technology earned the highest Facebook and Twitter engagement during the Winter Olympics among global sponsors, followed by posts shared by Alibaba Group, according to data from social media and analytics firm Shareablee provided to Marketing Dive. Omega Watches had the strongest engagement on Instagram, the group […]

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How Brands Use Olympians As Social Influencers

by Jack Weinstein Brands more and more are leveraging the online audiences of social influencers to amplify messaging to a group of people they might not otherwise reach. Why? Influencers are better at social than most brands. They have broader reach, are trustworthy and innovative . Influencers are also especially adept with social video . […]

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Updating our Olympic Top 10 and Breaking Down U.S. Teams by Sport

After the first full week of the 2016 Summer Olympics in Rio, Team USA maintains its lead atop the medal standings and as the most-socially engaged country competing in the games. The Americans more than doubled their social engagement onFacebook, Twitter, and Instagram from our first ranking of Olympic teams. They’ve generated nearly 9.6 million […]

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The Most-Engaged Team USA Olympians on Social

by Jack Weinstein Wednesday was a big day for Team USA in Rio. Michael Phelps won his 21st gold medal, his 12th individual gold tying a 2,168-year-old record . And everyone continued celebrating the dominance of the Final Five in the women’s team gymnastics final. Team USA has won 32 medals , including 11 gold, […]

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Top Olympics Branded Social Content Uses Similar Strategy to Drive Engagement

The most-engaged Olympics branded social media content has one thing in common: they don’t mention the Olympics. Instead, brands use subtle references to the 2016 Summer Olympics in Rio de Janeiro, Brazil, with their products. Chobani produced one of the most-engaged Facebook posts related to the Olympics since they began last Friday by invoking the American […]

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The Most-Engaged Olympics Social Content from the Opening Weekend

by Jack Weinstein For the next two weeks, we’ll be providing daily updates about the top social media content about the 2016 Summer Olympics in Rio de Janeiro, Brazil. We’ll take a look at the top overall social content and posts published by teams, athletes and sponsors. And we’ll evaluate social trends taking place during the […]

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Winter Olympics 2014 – The Road to Sochi

Winter Olympics 2014 – The Road to Sochi As athletes from 88 nations descend upon the Russian city of Sochi for the 2014 Winter Olympic Games, Shareablee is profiling the teams with the most engaged fans.  We looked at social media analytics data for 92 Sochi Olympics-related Facebook, Twitter and Instagram accounts from 59 properties […]

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Which Brand Won Social Gold at Sochi?

NBC Olympics dominated the social sphere over the course of the Sochi Games, outperforming brand pages with larger and more consistently engaged fan bases.  Even compared to the NFL during the lead up to and day of the Super Bowl, NBC Olympics had a five times higher average engagement per post. Skiers took to the […]

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