Category: Politics

Trump’s Engagement Up, But Not Compared to AOC

From “GOP hails Trump bounce as harsh spotlight turns on AOC and 2020 Democrats,” published last Saturday in the Washington Examiner, written by David M. Drucker: According to Shareablee, another media analytics firm, Trump’s engagement has increased this year, as compared to 2018, by a healthy 31 percent. But engagement with Ocasio-Cortez’s posts has jumped […]

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Social Data Goes to Washington

Just wanted to share a really terrific article written by Melanie Brown, our Director of Business Development. Melanie shared this piece – entitled “Social Data Goes to Washington: The Next Step in Big Data for Politics” – a while ago on LinkedIn. An excellent read; check it out… Politicians, much like consumer brands, need to […]

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Queen Elizabeth’s IG Post Outpaced by Follow-Up Video

by Robert McEvily The Queen has some serious Instagram mojo. Her first post – at age 92 – landed yesterday, and took off like a rocket. May only be a matter of time before she launches her own IG account. (She used The Royal Family’s account to make the post, which showed a letter sent […]

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From the Golden Globes to the Grammys, #TimesUp campaign drives over 101 million actions in January

“An idea is like a virus. Resilient. Highly contagious. The smallest seed of an idea can grow. It can grow to define…or destroy you.” -Ziad K. Abdelnour NEW YORK, New York (SHAREABLEE) — The study of ideas flowing through social networks is nothing new. Computer scientist Alex “Sandy” Pentland, who is also known as the […]

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Ellen is Tops, but Rachel Maddow Makes a Strong Social Impact

By Marc Berman One of the more notable items on television for the week of March 13th was The Rachel Maddow Show on MSNBC. On Tuesday, March 14, Maddow boldly promoted a “breaking” revelation, devoting the episode to President Donald Trump’s two-page 1040 tax form from 2005.   BREAKING: We’ve got Trump tax returns. Tonight, […]

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2016 Elections: He said, She said, Whose video content is the most engaging?

by Nathalie Nuta In the weekend leading up to one of the most polarized elections of our modern history, President Obama joined Hillary Clinton’s campaign trail and mocked Donald Trump for having his Twitter feed confiscated by his campaign’s social team. So what’s really going on? Let’s Look at videos posted on Facebook: Donald Trump […]

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Social Engagement Boost for Candidates Continues During Democratic Convention

by Jack Weinstein The most-engaged social media content last week related to the Democratic National Convention didn’t have anything to do with Hillary Clinton’s historic nomination as the first woman to be chosen by a major party for president. Like the Republican National Convention the week before, another speaker other than their party’s candidate stole […]

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GOP Convention Provides Social Bump for Candidates, Media

It’s no surprise that GOP presidential hopeful Donald Trump experienced a social engagement boost from the Republican National Convention last week in Cleveland. But how he got there is a bit uncharacteristic. Trump generated 36% of his total social engagement from video content, 3x as much as his weekly average this year. By comparison, Democratic […]

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Hillary Clinton Sets Social Web Afire

by Jack Weinstein Delete your account. Hillary Clinton’s response to a Donald Trump’s latest insult wasn’t the first time those three words had been tweeted, but it might be the most significant. Not only was it Clinton’s most engaged social post since she announced her candidacy April 12, 2015, it’s the most-engaged tweet by any […]

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Fox News Gets Debate Engagement Bump

by Jack Weinstein Fox News again took the top spot among media during a Republican presidential debate. The conservative news network, which hosted the 11th GOP debate Thursday night in Detroit, generated more than 1.5 million actions (likes, comments, shares and retweets on Facebook, Twitter and Instagram. That’s 256% more than the engagement generated by […]

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