Category: Social Marketing

Time to Interact with a Whole New Shareablee Experience

by Tania Yuki It’s finally here – our inaugural Summit INTERACT, which will be happening in NYC on May 3rd bringing together marketers, researchers and innovators from all around the world. Onstage we will have some of the best thinkers, doers and disrupters in the social media space, and I couldn’t be more excited to […]

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A Gold Mine of Business Intelligence

Mike Myers and Grant Johmann are a big part of our Shareablee Client Success Team; I snapped some shots of them earlier this week for promo purposes. (Looking good, guys!) They were reminding new clients about a handful of cool tools now at their disposal – thought I’d pass it along for your reference and […]

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Public vs Private: Brands on Instagram

Apple Martin has a private Instagram account. Her mom, Gwyneth Paltrow, has a very public account (with 5.3M followers). “Mom we have discussed this,” Apple commented after Paltrow posted the shot below yesterday. “You may not post anything without my consent.” The actress defended her post, playfully shouting, “You can’t even see your face!” The […]

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Influencers in the Making: Influencer Discovery Awaits

by Robert McEvily When Kristen Roupenian’s short story “Cat Person” was published in The New Yorker in December ’17, it became an immediate sensation. According to Kristen, three days later… I was sitting in a coffee shop with my girlfriend, Callie, trying to write, when she looked up from her computer and said, “There’s something going […]

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March Madness Cinderella Story Begins Tonight

by Robert McEvily Once again, my alma mater, Iona College, has qualified for the big dance; they play tonight against the #1 seeded Tar Heels. The Gaels have now qualified for the tournament four years running, which is an amazing accomplishment for the school. They always field a talented and scrappy bunch, always outsized by […]

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I Instagram, Therefore I Am

Question for you… Would you delete all of your Instagram posts for a free year of flights? I’m not asking – JetBlue is. Check out Natt Garun’s perfect description of the details in The Verge: Airlines offer special promotions and sales periodically, but JetBlue’s latest sweepstakes involves a bizarre stipulation: wipe your entire Instagram account […]

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The C-Suite is Getting It Wrong (No Offense)

by Robert McEvily Was having a conversation with a friend over the weekend about my new position here at Shareablee. “Very cool,” he said. He congratulated me. “So… you also do the social media for the company itself? Like its Facebook and Instagram and all that stuff?” I told him yes, and I could feel […]

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Social Media Measurement’s March Madness

by Robert McEvily Happy Friday! And Happy March! (Still gonna be cold here for a while in NYC, but now we’re in the home stretch, thank goodness.) If you’re a college hoops fan (and who isn’t?), you know we’re coming up on that special time of year, when any and every competitive advantage can make […]

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A chat with Tania Yuki of Shareablee

In early January, ACS released a book, Rockstar Aussie Founders Living in the US, showcasing 26 local tech talents making it in the word’s most competitive market. Here is an excerpt from the book: a chat with Tania Yuki, founder of Shareablee, which produces social media insights and analytics. What got you to where you are? […]

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Get your influencer metrics right

Influencer marketing has become big but to be truly effective marketers need to choose the right people and avoid getting sucked into vanity metrics, warns Tania Yuki of Shareablee. Writing in the February issue of Admap – published today, topic Influencer marketing: beyond the hype – Yuki acknowledges the scale of influencer content. Last year it generated 72% of […]

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