Category: Social Marketing

Getting Beyond the ‘Black Box’ of Social Media Measurement

Written By: Tania Yuki, Founder & CEO, Shareablee Inc Source: Linkedin When people talk about measuring their social media efforts there is often the lament of ‘but what does engagement mean?’ and ‘how did this tie to purchase’? They feel that there is no point  to counting their video views or their engagements, until they are […]

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Who are you Competing with? (no, really…)

By Tania Yuki Frequently, when we begin working with a new client, they will already have a strong, preconceived notion of who their competitors are. Usually, they are the same companies that these big, frequently winning companies have been fighting for decades… sometimes longer. We diligently set up custom benchmarks for them, help them track […]

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Is Your Social Media Measurement Strategy Sustainable and Ethical?

On May 25th, GDPR officially went into effect and overhauled privacy laws with new consumer protections. And while this is an EU law, all cross-border companies gathering and analyzing data must also be compliant. Particularly in the current industry climate, businesses need to be hypervigilant and prepared for what may unleash both greater consumer concern […]

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