Category: Social Media

Getting Beyond the ‘Black Box’ of Social Media Measurement

Written By: Tania Yuki, Founder & CEO, Shareablee Inc Source: Linkedin When people talk about measuring their social media efforts there is often the lament of ‘but what does engagement mean?’ and ‘how did this tie to purchase’? They feel that there is no point  to counting their video views or their engagements, until they are […]

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Who are you Competing with? (no, really…)

By Tania Yuki Frequently, when we begin working with a new client, they will already have a strong, preconceived notion of who their competitors are. Usually, they are the same companies that these big, frequently winning companies have been fighting for decades… sometimes longer. We diligently set up custom benchmarks for them, help them track […]

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Linkin Park Rules Top Facebook Live Videos Chart for the First Time

A Sept. 26 video, which featured guitarist/vocalist Mike Shinoda speaking to fans, was watched over a half-million times. Source: Billboard Written By: Kevin Rutherford Linkin Park returns to the top of a Billboard chart, as the band leads Billboard’s Top Facebook Live Videos tally for September 2018. The chart, the latest of which recaps September 2018 activity, is a […]

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The Year of Social, Dangerously

By: Tania Yuki, Shareablee Founder & CEO October 8, 2018 It’s been a weird year for social media to say the least. After the hangover of scandal after scandal, it might be tempting – and candidly easier – to keep hiding under a rock waiting for things to ‘get back to normal’, or to ‘wait […]

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The 10 TV shows people are talking about the most right now

Summer is usually a slow time for television, but that’s changed over the years. In the age of peak TV, there’s always something good to watch. And this summer is jam-packed with great shows people can’t stop talking about. To find out which summer shows have most captured fans’ attention, Business Insider teamed up with Shareablee, […]

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Why Sports Brands Need to Start Paying Attention to Female Fans

The majority of Olympics engagement comes from women Female sports fans have long known that even if the community still acts like a boys’ club, women are some of the most passionate sports junkies out there. And the numbers prove it: Sports brands need to start paying attention to women if they don’t want to […]

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Is Your Social Media Measurement Strategy Sustainable and Ethical?

On May 25th, GDPR officially went into effect and overhauled privacy laws with new consumer protections. And while this is an EU law, all cross-border companies gathering and analyzing data must also be compliant. Particularly in the current industry climate, businesses need to be hypervigilant and prepared for what may unleash both greater consumer concern […]

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Digital Marketing is Intertwined: How to Make Video Content Work For Your Campaigns

It’s predicted that 80 percent of the world’s internet traffic will be video by 2019. Think about that — that’s a lot of video content. In our series Digital Marketing is Interwoven, we have covered how a variety of trends impact content marketers. For example, we recently examined how video is a social media trend. […]

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Engagement grows while luxury content is down

Over the past year, the number of posts luxury brands have shared on social has dropped by 6 percent, but less is more may prove to be an effective strategy. During a webinar presented by Shareablee, speakers revealed that while content was slightly down, engagement with luxury brands on social grew significantly. Automotive proved to […]

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Succeed with Instagram Business.

Even though Instagram launched its Business accounts back in 2016, we still get the question “Should I convert my page to a Business profile?”. One of the largest barriers to entry we have heard is that businesses are afraid that converting will impact their page. But through Shareablee’s analysis, we found that on average, Business pages […]

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