Category: Social Video

Getting Beyond the ‘Black Box’ of Social Media Measurement

Written By: Tania Yuki, Founder & CEO, Shareablee Inc Source: Linkedin When people talk about measuring their social media efforts there is often the lament of ‘but what does engagement mean?’ and ‘how did this tie to purchase’? They feel that there is no point  to counting their video views or their engagements, until they are […]

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Linkin Park Rules Top Facebook Live Videos Chart for the First Time

A Sept. 26 video, which featured guitarist/vocalist Mike Shinoda speaking to fans, was watched over a half-million times. Source: Billboard Written By: Kevin Rutherford Linkin Park returns to the top of a Billboard chart, as the band leads Billboard’s Top Facebook Live Videos tally for September 2018. The chart, the latest of which recaps September 2018 activity, is a […]

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The Year of Social, Dangerously

By: Tania Yuki, Shareablee Founder & CEO October 8, 2018 It’s been a weird year for social media to say the least. After the hangover of scandal after scandal, it might be tempting – and candidly easier – to keep hiding under a rock waiting for things to ‘get back to normal’, or to ‘wait […]

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Why Sports Brands Need to Start Paying Attention to Female Fans

The majority of Olympics engagement comes from women Female sports fans have long known that even if the community still acts like a boys’ club, women are some of the most passionate sports junkies out there. And the numbers prove it: Sports brands need to start paying attention to women if they don’t want to […]

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Digital Marketing is Intertwined: How to Make Video Content Work For Your Campaigns

It’s predicted that 80 percent of the world’s internet traffic will be video by 2019. Think about that — that’s a lot of video content. In our series Digital Marketing is Interwoven, we have covered how a variety of trends impact content marketers. For example, we recently examined how video is a social media trend. […]

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From Twitter to apps to Snapchat, ESPN reboots ‘SportsCenter’ for mobile

ESPN is extending “SportsCenter” to new platforms as it tries to revitalize its flagship TV franchise with new and younger viewers. During its first NewFronts presentation taking place today, ESPN is announcing a new daily version of “SportsCenter” for the ESPN mobile app. When users come to the app each day, they’ll see the show […]

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National Geographic Ranked Top Social Brand in 2017 by Shareablee

Fourth consecutive year the 130-year old brand has led cross-platform social media engagement NEW YORK, NY, April 24, 2018 – For the fourth consecutive year, National Geographic was ranked as the Top Social Brand by leading social media data and analytics firm Shareablee. Overall, National Geographic saw more than 1.6 billion actions (Reactions, Comments, Shares, Retweets […]

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Ricky Martin’s ‘Fiebre’ Performance Rules Top Facebook Live Videos Chart

Martin leads Claudia Leitte, whose videos from Brazilian Carnival take Nos. 2-4. Ricky Martin’s new single “Fiebre” has made a splash on the Billboard charts since its mid-February release, debuting at No. 27 on the Hot Latin Songs chart dated March 10, and now the track helps the Latin star to another chart peak — this time at No. […]

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SHAREABLEE FACT PACK: STATE OF SOCIAL MEDIA IN 2017

In 2017, social engagement for the average U.S. brand grew 20% year over year across Facebook, Twitter and Instagram. Twitter and Instagram captured a majority of the growth in engagement, both increasing by 34%. Twitter increased from 2.5 billion actions in 2016 to 3.4 billion in 2017, and Instagram increased from 30.2 billion actions in […]

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Intel tops Olympic sponsors for Facebook, Twitter engagement thanks to drones

Dive Brief: Intel’s social media posts centered around its drone technology earned the highest Facebook and Twitter engagement during the Winter Olympics among global sponsors, followed by posts shared by Alibaba Group, according to data from social media and analytics firm Shareablee provided to Marketing Dive. Omega Watches had the strongest engagement on Instagram, the group […]

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