Category: Top Brands

Top Brands on Social in 2016

By Alla Bryne That’s a wrap on 2016! As we move into 2017, let’s take a look back at which brands performed the best on social media last year. Companies from publishing, sports and recreation, TV networks, consumer goods and retail industries all made the top 10 list National Geographic topped the list with more […]

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How MTV and Trojan Brand Condoms Used Influencers for the VMAs

Now more than ever, innovative brands seem to be baking influencers into their marketing strategies to reach the mostly – millenial audiences that are attracted to events like the MTV Video Music Awards (VMAs). Because millennials now rely on social media to communicate with others and consume content, building marketing campaigns with influencers is one of the most powerful […]

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The Top 25 U.S. Brands of Q2 2016

There’s a new top brand in social media. The NBA overtook National Geographic as the most-engaged brand on social. The league generated 313.1 million actions on Facebook, Twitter, Instagram and YouTube. That’s a 4% engagement improvement compared with Q2 2015, which bests the average U.S. brand. That growth was driven by a successful Instagram strategy, […]

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Social Trends from the Top 25 Brands of Q1 2016

The four most socially-engaged brands might not surprise you, but there are three new additions to our quarterly Top 25 U.S. brand rankings—including two that didn’t even exist a year ago. Overall, brands generated 10% more engagement in Q1 2016 compared with the same time period last year. That growth was driven by a 21% […]

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Shareablee Social Scorecard Reveals Top 25 U.S. Social Brands in Q1 2016

Tastemade Sees Highest Growth; BuzzFeed’s Tasty Tops Facebook Social Video Engagement Sees 66 Percent Growth NEW YORK , April 13, 2016 / PRNewswire / — Leading social media benchmarking and predictive analytics firm, Shareablee Inc ., released the Top 25 Social U.S. Brands in Q1 2016. The ranking reflects a growth of 21 percent in sharing […]

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Social Best Practices: Top Brands of 2015

by Jack Weinstein While there are many new additions to our 2015 Top U.S. Brands on Social report compared with last year, one thing remained the same: the three top brands were unchanged from 2014. National Geographic, the NBA and NFL topped our annual ranking for the second consecutive year. The magazine publisher turned social […]

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Social Best Practices From Top US Brands in Q1 2015

We are often asked if the social media industry is slowing down. Based on the significant growth numbers coming out of Q1 2015, the answer is not at all. People engaged with US brands’ content across Facebook, Twitter and Instagram a total of 13 billion times in Q1 2015 alone, and US brands saw a […]

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Which Brands Won the Oscars on Social and Why?

Shareablee conducted an analysis of The Academy Awards’ biggest moments on social, as well as the show’s sponsors and advertisers to see which of these brands showed stellar social performances during the awards show on February 22. Last year, Ellen DeGeneres took the social universe by storm with her Oscars’ selfie; but this year, Lady […]

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While audience engagement with brands on Facebook increases in Brazil, brands mysteriously pull back

As Social Media Week is underway here in Sao Paulo, Tania Yuki, CEO of Shareablee, and Alex Banks, Managing Director of comScore in Brazil, revealed some fascinating new data on the Brazilian social media audience. Audience engagement with brand communications across Facebook, Twitter and Instagram grew significantly during the last year, showing percentage increases of […]

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What do people LIKE about the most disliked brands in the US?

Very few people LOVE their cable or satellite provider. Five of the top fifteen most disliked brands in America are satellite or cable companies. Yet, more than 10 million Americans LIKE them on Facebook. And no, it’s not for the freebies (there are very few), incentives (most MVPD’s avoid acquisition offers because they’re unclear on […]

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