Category: Trends

Getting Beyond the ‘Black Box’ of Social Media Measurement

Written By: Tania Yuki, Founder & CEO, Shareablee Inc Source: Linkedin When people talk about measuring their social media efforts there is often the lament of ‘but what does engagement mean?’ and ‘how did this tie to purchase’? They feel that there is no point  to counting their video views or their engagements, until they are […]

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Digital Marketing is Intertwined: How to Make Video Content Work For Your Campaigns

It’s predicted that 80 percent of the world’s internet traffic will be video by 2019. Think about that — that’s a lot of video content. In our series Digital Marketing is Interwoven, we have covered how a variety of trends impact content marketers. For example, we recently examined how video is a social media trend. […]

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Engagement grows while luxury content is down

Over the past year, the number of posts luxury brands have shared on social has dropped by 6 percent, but less is more may prove to be an effective strategy. During a webinar presented by Shareablee, speakers revealed that while content was slightly down, engagement with luxury brands on social grew significantly. Automotive proved to […]

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ANA: Nearly half of advertisers plan to increase influencer spending

Dive Brief: Three-quarters of national advertisers use influencer marketing, and 43% are planning to increase their spending on influencer marketing in the next 12 months, according to findings from the Association of National Advertisers made available to Marketing Dive. The survey revealed that, of those not already using influencer marketing, 27% plan to start in […]

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Ricky Martin’s ‘Fiebre’ Performance Rules Top Facebook Live Videos Chart

Martin leads Claudia Leitte, whose videos from Brazilian Carnival take Nos. 2-4. Ricky Martin’s new single “Fiebre” has made a splash on the Billboard charts since its mid-February release, debuting at No. 27 on the Hot Latin Songs chart dated March 10, and now the track helps the Latin star to another chart peak — this time at No. […]

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SHAREABLEE FACT PACK: STATE OF SOCIAL MEDIA IN 2017

In 2017, social engagement for the average U.S. brand grew 20% year over year across Facebook, Twitter and Instagram. Twitter and Instagram captured a majority of the growth in engagement, both increasing by 34%. Twitter increased from 2.5 billion actions in 2016 to 3.4 billion in 2017, and Instagram increased from 30.2 billion actions in […]

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Why Marvel’s ‘Black Panther’ Looks Like This Year’s ‘Wonder Woman’

By: Tom Huddleston Jr. Source: Fortune.com Marvel’s Black Panther got off to a strong start on Thursday night, setting up the latest Walt Disney superhero film for what could be a record-setting opening weekend. Deadline reports that Black Panther cleared $25.2 million in box-office sales for its run of Thursday night showings a day ahead of the film’s official Friday opening. That’s more […]

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Super Bowl Advertisers Ditch Politics — And It Resonates

Super Bowl advertisers may not have had a ring and a parade riding on the game, but the stakes were high. With NBC charging an average of $5.05 million for a 30-second spot (the network will make over $500 million on the game) and millions more spent on celebrity endorsements and production, brands shelled out big bucks with […]

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For Effective Instagram Marketing, Create A Closeness

With 500 million daily users, the marketing appeal of Instagram is hard to ignore, but any organic reach is saturated. Discovery, engagement and conversion can feel hit or miss among a sea of photo filters, but it doesn’t have to be—and it all starts with mindset. “Treating Instagram as if you’re communicating with somebody you […]

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Shareablee’s Founder & CEO Shares Tips on Taking Your Business to the Next Level

January 21, 2018 – Are you looking for ways to take your own business to the next level? Tania Yuki, the Founder and CEO of Shareablee, and Steve Strauss, senior small business columnist at USA Today, explain why you should focus on being “the only” and not “the best” in your field and why you should […]

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