Category: Trends

BBDO’s Sr Digital Strategist Talks About Social Trends And Best Practices For Businesses

Shareablee sat down with Felipe Reyes, Sr Digital Strategist at BBDO, who shared his thoughts about social media trends, measurement metrics and the importance for businesses to not fall behind. Trends & Strategies Q: What are some current social media trends driving our industry? Social trends, in general, are a great opportunity to participate in […]

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Improve Video Performance With Shareablee’s New Video Power Index (VPI)

As video content continues to grow across industries, measuring and understanding performance has never been more important. Just last month, 33% of user engagement was on video content and that video content made up only 9% of total content posted across all platforms. With this evolution in user behavior, companies need a better way to […]

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Biggest Social Stars of 2016

By Alla Bryne From reality TV stars and supermodels to athletes and politicians, we take a look back at the most engaged public figures on social media. See if your favorite celebrity made the list. The top 10 celebrities on social ranked by total actions were Kylie Jenner (1.8 billion), Justin Bieber (1.3 billion), Ariana […]

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Social Trends at CES

The Consumer Electronics Show in Las Vegas wrapped up this week. From robots to Razer, we break down what everyone was buzzing about on social media. A laundry-folding Robot? Sign us up! The bot called Laundriod , which can sort and fold clothes, was one of the most talked about products at CES, especially among […]

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Biggest Social Trends of 2016

From the U.S. presidential election and Brexit to the summer Olympics and Zika outbreak, 2016 was a wild ride. There were also some major developments in social media – most notably the popularity of live video, Instagram stories and emojis. Let’s take a look at the features that dominated social media this year. Live Video […]

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Identifying Brands Team USA Fans Also Engage on Social

by Jack Weinstein When it comes to brand preferences of Team USA’s Facebook fans, they would opt for import cars, healthier restaurants, women’s clothing retailers and mostly familiar food brands. We wanted to find out which brands Team USA’s fans also engaged. So we evaluated their brand affinity to determine the brands whose audiences are […]

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Social Trends from the Top 25 Brands of Q1 2016

The four most socially-engaged brands might not surprise you, but there are three new additions to our quarterly Top 25 U.S. brand rankings—including two that didn’t even exist a year ago. Overall, brands generated 10% more engagement in Q1 2016 compared with the same time period last year. That growth was driven by a 21% […]

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Three Social Media Trends to Apply in 2016

If you missed our State of Social: Past, Present and Future webinar, you’re in the right place. We’ve recapped it right here. Last year was a big one for social media. Social media content generated 79 billion actions (likes, comments and shares) on Facebook, Twitter and Instagram. That’s 35% year-over-year growth, driven largely by an […]

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Top Trending at the Golden Globes

Kevin Spacey, Benedict Cumberbatch, Jared Leto, hosts Tina Fey and Amy Poehler, and George Clooney, were trending topics on Facebook and Twitter during the Golden Globes on January 11. Kevin Spacey’s first Golden Globe win, after being nominated eight times over the years, made him the most buzzed topic on social for the night. The […]

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