Category: Trends

Nitro Circus Soars Above Its Competition

In my never-ending quest to always stay current on What’s What in pop culture and social media, my habit is to check in with my best friend’s nephew as often as possible to get the inside scoop. Daniel has his finger on the pulse of pretty much everything. So I felt pretty embarrassed when he […]

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How two Sydney men built Australia’s biggest social-first media brand

When basketball fans Jaden Harris and Alex Sumsky had difficulty keeping up with the latest news from the NBA, they decided to investigate better options.  They realised that match highlights weren’t being optimised and most of the media around the NBA consisted of stale match reports written in mostly bland newspaper language. The Sydney men, […]

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A chat with Tania Yuki of Shareablee

In early January, ACS released a book, Rockstar Aussie Founders Living in the US, showcasing 26 local tech talents making it in the word’s most competitive market. Here is an excerpt from the book: a chat with Tania Yuki, founder of Shareablee, which produces social media insights and analytics. What got you to where you are? […]

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An Ode to Analysts

Written By: Tania Yuki Founder & CEO Shareablee Inc. -Linkedin- Most people who work in research and analytics will tell you, data is rough. It’s hard to access, impossible to aggregate cleanly, it’s error prone, it’s time consuming and most of what you work through is not really looked at, understood, or cared about. And, […]

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Digital Marketing is Intertwined: How to Make Video Content Work For Your Campaigns

It’s predicted that 80 percent of the world’s internet traffic will be video by 2019. Think about that — that’s a lot of video content. In our series Digital Marketing is Interwoven, we have covered how a variety of trends impact content marketers. For example, we recently examined how video is a social media trend. […]

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Engagement grows while luxury content is down

Over the past year, the number of posts luxury brands have shared on social has dropped by 6 percent, but less is more may prove to be an effective strategy. During a webinar presented by Shareablee, speakers revealed that while content was slightly down, engagement with luxury brands on social grew significantly. Automotive proved to […]

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ANA: Nearly half of advertisers plan to increase influencer spending

Dive Brief: Three-quarters of national advertisers use influencer marketing, and 43% are planning to increase their spending on influencer marketing in the next 12 months, according to findings from the Association of National Advertisers made available to Marketing Dive. The survey revealed that, of those not already using influencer marketing, 27% plan to start in […]

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Ricky Martin’s ‘Fiebre’ Performance Rules Top Facebook Live Videos Chart

Martin leads Claudia Leitte, whose videos from Brazilian Carnival take Nos. 2-4. Ricky Martin’s new single “Fiebre” has made a splash on the Billboard charts since its mid-February release, debuting at No. 27 on the Hot Latin Songs chart dated March 10, and now the track helps the Latin star to another chart peak — this time at No. […]

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SHAREABLEE FACT PACK: STATE OF SOCIAL MEDIA IN 2017

In 2017, social engagement for the average U.S. brand grew 20% year over year across Facebook, Twitter and Instagram. Twitter and Instagram captured a majority of the growth in engagement, both increasing by 34%. Twitter increased from 2.5 billion actions in 2016 to 3.4 billion in 2017, and Instagram increased from 30.2 billion actions in […]

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Why Marvel’s ‘Black Panther’ Looks Like This Year’s ‘Wonder Woman’

By: Tom Huddleston Jr. Source: Fortune.com Marvel’s Black Panther got off to a strong start on Thursday night, setting up the latest Walt Disney superhero film for what could be a record-setting opening weekend. Deadline reports that Black Panther cleared $25.2 million in box-office sales for its run of Thursday night showings a day ahead of the film’s official Friday opening. That’s more […]

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