Category: Uncategorized

Tania Yuki, Founder & CEO of Shareablee, Talks about Scaling a Tech Business & Challenges of Big Partnerships @ MSNBC Your Business

Sunday, Aug 6th, 2017 Tania Yuki, founder and CEO of Shareablee, talks about challenges of forming big partnerships and tips on how to scale your tech business on MSNBC Your Business http://www.msnbc.com/your-business/watch/the-challenges-of-forming-partnerships-1017336387748

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The Value of Social Media in Upfront Season

By Marc Berman Six weeks into upfront season and there is no shortage of broadcasters hawking their new and returning programming initiatives. Through May 18th (when The CW and NBC Universal Cable step to the stage), dozens of outlets – cable now, then digital and broadcast – present their plans to prospective advertisers, media buyers […]

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Vote on your favorite NCAA March Madness team this season with our March Madness Engagement Bracket

Update: Now that 2017’s March Madness has come to a close we are excited to announce the most socially active team. This years tournament winner, University of North Carolina, also topped the charts as the most socially active team. Between March 14th and April 4th, UNC captured over 2.4 million social actions and drove over […]

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Politics and Plain Old Fun Resonate at the Oscars

By Marc Berman The Twitter boards, of course, went wild at the that very end of the lengthy 89th Annual Academy Awards telecast on Sunday when…the wrong film was announced as the Best Picture winner. But one particular tweet, perhaps, that exemplified the mood of note during the live telecast was… Ready to watch #Oscars2017, […]

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The 59th Annual Grammy Awards: Strong Social Media Presence Coupled with Minor Growth in the Traditional Ratings

Yes, there is something that can actually beat The Walking Dead on AMC. Music’s biggest night, The 59th Annual Grammy Awards, airing on CBS and featuring five wins for Adele (including the top categories of Album, Record and Song of the Year ), swept the night of Sunday, Feb. 12th, as expected, in the traditional […]

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Super Bowl LI: The Stats and the Social Media Impact

By Marc Berman In one of the most stunning upsets in the history of the Super Bowl, Fox Sports is touting New England’s 34 to 28 victory over Atlanta in Super Bowl LI as the most-viewed program in television history. A total audience of 172 million viewers tuned in for all, or part, of the […]

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Nonprofits Unleash The Power of Instagram For A Cause

We recently teamed up with PR News Pro, The how-to resource for communicators, to explore how nonprofit organizations are leveraging Instagram to increase engagement and awareness amongst their followers. The study looked at over 30 of the top non-profits including the San Diego Zoo, Make–A–Wish America, The Nature Conservancy, and PETA during Q2 of 2016. […]

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How Social Engagement Changed during the NBA Finals

by Jack Weinstein The Cleveland Cavaliers may be NBA Champions, but it took an improved performance on the court before they started to overtake the Golden State Warriors on social media. Engagement and Top Posts The Warriors generated 35.6 million total actions (likes, comments and shares) from June 2 to 20, when Game 1 was […]

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Responding to Crises, Trolls and Avoiding Gaffes

by Jack Weinstein Social media has become the best way for brands to communicate with audiences, and quickly. It’s also the best way for those fans and followers to interact directly with brands. And it’s not always positive. Whether it’s lodging a complaint or criticizing a brand for its handling of a particular situation, sometimes […]

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3 Reasons to Use Influencer Marketing

Social media has spawned a new generation of product spokespeople. Gone are the days when only athletes, musicians and celebrities endorsed products. Instead, brands are turning to social influencers. Today’s hottest brand ambassadors are self made. These social influencers got their starts by posting online reviews or funny videos. That may not sound very impressive, […]

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