Category: Webinar

U.S. Media 100 Index Launches Today

To the Shareablee community, Since founding Shareablee in 2013, I have been a huge believer in the promise of social media, both as a medium of communication in itself, as well as a valuable window into what global consumers care about most. Better, more integrated data ensures marketers can keep pace with the increasingly fickle […]

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The 3 Biggest Social Media Marketing Misses for CPG Brands

By Alla Byrne Our recent webinar on the State of CPG Brands on Social revealed that CPG brands are making three big mistakes right now in their approach to social media reach and fan engagement. Our VP of Client Services, Naomi Kent and Consultant, Heidi Miller shared their insights into the best – and worst […]

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State of Local Media 2016

by Gloria Stitt This week I presented The State of Local Media from a social perspective, to a small group of Local Media TV folks representing some of the largest groups in the business.  The dialogue was thought provoking.  Here are some highlights: State of Local Media We focused social performance for Facebook, Twitter and […]

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Livewire Act: Harnessing the Social Live Video Revolution

by Gloria Stitt It seems that no matter what social platform you are on (Facebook, Twitter, Instagram etc) you can’t help but scroll through dozens of Live Videos these days.  As a matter of fact, I bet your social feeds are dominated by Live Video content.  So what’s going on?  Let’s take a quick look […]

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3 Takeaways from Best Practices for Social Video

by Jack Weinstein We’ve said it before: if your brand hasn’t added social video to its content strategy, it’s time to get started. Not only is video highly shareable —the Top 1,000 Facebook videos generated half of their actions from shares vs. just 19% for the Top 1,000 Facebook posts in H1 2016—engagement is growing […]

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What Makes Content Shareable: Vol. 2

Our most recent webinar reprised a study that we released last year about what makes Facebook content shareable . We followed that up with a blog series that identified the social best practices of the four drivers of shareability: social currency , emotions , usefulness and storytelling . Still, we wanted to dig deeper. So […]

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What Marketers Can Learn from Consumer Food Brands

by Jack Weinstein Oreo unlocked the secret to Instagram engagement in November with the top 11 consumer food and grocery posts by highlighting the holiday season. It’s not as if the venerable creme-filled cookie came out of nowhere; Oreo is the second most-engaged consumer food and grocery brand this year behind Ben & Jerry’s. But […]

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Learn What Drives Social Engagement in 2015

by Jack Weinstein On Tuesday, we presented Social Best Practices from Top Brands in Q1-Q3 2015 during Social Media Week Chicago , which runs through the end of the week. We had such a great time meeting social media professionals from all over the country. We hope everyone left with a few new social insights […]

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Social Best Practices in U.S. Sports Industries

by Karen Mendoza Shareablee conducted an analysis to view some of the best practices and key social strategies used by professional sports leagues and entertainment, in light of recent, popular sporting events that have generated high levels of audience engagement in the past two months. We chose to measure from March 29 th , to […]

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Social Best Practices from the CPG Industry

In 2014, the CPG industry’s social activity grew by 34% compared to 2013 in the US, driven by a 186% and 191% growth on Twitter and Instagram, respectively. The average CPG brands received 17.3 million social media impressions per month on Facebook, Twitter and Instagram. As a follow-up to Shareablee’s State of the CPG Industry […]

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