Category: Webinar

Social Metrics That Matter Today ’17

Social media has evolved into one of the most influential and effective marketing tools for brands and media companies to reach and connect with their consumers. With a total of 54 billion consumer engagements across Facebook, Twitter and Instagram from January to September of 2017 within the U.S., it has become necessary for brands to […]

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The Next Wave of Social Media Measurement: Letting Data Speak

New York, NY, October 15, 2017 Written: Tania Yuki, Founder & CEO, Shareablee Source: Linkedin Article If you listen carefully and let go of what you think you already know about social media best practices, its data can tell you incredible tales about your content, your customers… and everyone who might be a great customer, […]

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Master Your Social Media Content Strategy

The way consumers interact and use social media has evolved, making it essential for brands to not only be present on social media, but also be engaged with their followers regularly. The way to do this effectively is through interesting and relevant content. Although traditional media still plays a huge role in advertising, social media […]

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Q&A: Staying Engaged When There’s No Game

By Nathalie Nuta At our State of Social: Sports Webinar last month, Sheetal Saha, Shareablee’s Customer Success Manager, interviewed Nathaniel Uy, Bleacher Report’s Senior Manager of Analytics, to discuss fan engagement strategies when it’s not a game day. Uy and his team at the sports news website are responsible for making recommendations to the content […]

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U.S. Media 100 Index Launches Today

To the Shareablee community, Since founding Shareablee in 2013, I have been a huge believer in the promise of social media, both as a medium of communication in itself, as well as a valuable window into what global consumers care about most. Better, more integrated data ensures marketers can keep pace with the increasingly fickle […]

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The 3 Biggest Social Media Marketing Misses for CPG Brands

By Alla Byrne Our recent webinar on the State of CPG Brands on Social revealed that CPG brands are making three big mistakes right now in their approach to social media reach and fan engagement. Our VP of Client Services, Naomi Kent and Consultant, Heidi Miller shared their insights into the best – and worst […]

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State of Local Media 2016

by Gloria Stitt This week I presented The State of Local Media from a social perspective, to a small group of Local Media TV folks representing some of the largest groups in the business.  The dialogue was thought provoking.  Here are some highlights: State of Local Media We focused social performance for Facebook, Twitter and […]

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Livewire Act: Harnessing the Social Live Video Revolution

by Gloria Stitt It seems that no matter what social platform you are on (Facebook, Twitter, Instagram etc) you can’t help but scroll through dozens of Live Videos these days.  As a matter of fact, I bet your social feeds are dominated by Live Video content.  So what’s going on?  Let’s take a quick look […]

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3 Takeaways from Best Practices for Social Video

by Jack Weinstein We’ve said it before: if your brand hasn’t added social video to its content strategy, it’s time to get started. Not only is video highly shareable —the Top 1,000 Facebook videos generated half of their actions from shares vs. just 19% for the Top 1,000 Facebook posts in H1 2016—engagement is growing […]

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What Makes Content Shareable: Vol. 2

Our most recent webinar reprised a study that we released last year about what makes Facebook content shareable . We followed that up with a blog series that identified the social best practices of the four drivers of shareability: social currency , emotions , usefulness and storytelling . Still, we wanted to dig deeper. So […]

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