Tag: 2017


In 2017, social engagement for the average U.S. brand grew 20% year over year across Facebook, Twitter and Instagram. Twitter and Instagram captured a majority of the growth in engagement, both increasing by 34%. Twitter increased from 2.5 billion actions in 2016 to 3.4 billion in 2017, and Instagram increased from 30.2 billion actions in […]

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Branded video creators see 29% jump in Facebook engagement in 2017

Brief: The top 50 U.S. media companies saw video engagement rise 29% last year to 96 million across the 35,000 videos they posted to Facebook, according to a Shareablee study shared with Mobile Marketer. BuzzFeed and Turner were the top two video producers on the social platform by total engagements, a combination of viewers’ reactions, shares […]

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Top Social Trends for U.S. Pro Sports 2017

In the first half of 2017, Instagram has been the biggest winner when it comes to generating social engagement for U.S. Professional Sports Leagues, capturing 61% of overall engagement with 2.2 billion actions while accounting for only 14% of total content throughout all social platforms (Facebook, Twitter, and Instagram). Despite the lack of growth in […]

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