Tag: 2018

Intel tops Olympic sponsors for Facebook, Twitter engagement thanks to drones

Dive Brief: Intel’s social media posts centered around its drone technology earned the highest Facebook and Twitter engagement during the Winter Olympics among global sponsors, followed by posts shared by Alibaba Group, according to data from social media and analytics firm Shareablee provided to Marketing Dive. Omega Watches had the strongest engagement on Instagram, the group […]

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From the Golden Globes to the Grammys, #TimesUp campaign drives over 101 million actions in January

“An idea is like a virus. Resilient. Highly contagious. The smallest seed of an idea can grow. It can grow to define…or destroy you.” -Ziad K. Abdelnour NEW YORK, New York (SHAREABLEE) — The study of ideas flowing through social networks is nothing new. Computer scientist Alex “Sandy” Pentland, who is also known as the […]

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Super Bowl Advertisers Ditch Politics — And It Resonates

Super Bowl advertisers may not have had a ring and a parade riding on the game, but the stakes were high. With NBC charging an average of $5.05 million for a 30-second spot (the network will make over $500 million on the game) and millions more spent on celebrity endorsements and production, brands shelled out big bucks with […]

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