Tag: Actionable Insights

Get your influencer metrics right

Influencer marketing has become big but to be truly effective marketers need to choose the right people and avoid getting sucked into vanity metrics, warns Tania Yuki of Shareablee. Writing in the February issue of Admap – published today, topic Influencer marketing: beyond the hype – Yuki acknowledges the scale of influencer content. Last year it generated 72% of […]

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