Tag: Adidas

Top Olympics Branded Social Content Uses Similar Strategy to Drive Engagement

The most-engaged Olympics branded social media content has one thing in common: they don’t mention the Olympics. Instead, brands use subtle references to the 2016 Summer Olympics in Rio de Janeiro, Brazil, with their products. Chobani produced one of the most-engaged Facebook posts related to the Olympics since they began last Friday by invoking the American […]

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Responding to Crises, Trolls and Avoiding Gaffes

by Jack Weinstein Social media has become the best way for brands to communicate with audiences, and quickly. It’s also the best way for those fans and followers to interact directly with brands. And it’s not always positive. Whether it’s lodging a complaint or criticizing a brand for its handling of a particular situation, sometimes […]

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