Tag: Best Practices

Social Best Practices from House of Cards

Netflix’s hit original series, House of Cards , came out with a social bang during its debut week, capturing 47% more social engagement compared to its debut week in 2014. This growth is driven by a 45% increase on Facebook, 14% on Twitter and 134% on Instagram. See the social best practices that House of […]

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Social Best Practices from the CPG Industry

In 2014, the CPG industry’s social activity grew by 34% compared to 2013 in the US, driven by a 186% and 191% growth on Twitter and Instagram, respectively. The average CPG brands received 17.3 million social media impressions per month on Facebook, Twitter and Instagram. As a follow-up to Shareablee’s State of the CPG Industry […]

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Measuring What Matters in Your Social Media Strategy

Many brands measure their social performance by the number of fans and followers. As tempting as it may seem, just focusing on the number of fans or followers does not indicate the true size and value of a brand’s social community. Rather than focusing on potential fans, savvy social brands track and focus on quality […]

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Social Best Practices for the Automotive Industry

We recently presented the Shareablee State of Social: Automotive webinar , showing that social share of voice grew 28% from January 2014 to November 2014 amongst Automotive pages. Twitter experienced a dramatic 224% audience engagement growth, Instagram grew 178% and Google+ increased by 99%. However, engagement for all other categories grew by 102% in the […]

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Social Best Practices for the Financial Services Industry

Shareablee recently presented the State of Social Financial Services webinar , showing that social share of voice grew 23% from January 2014 to October 2014 amongst Financial Services pages. Twitter experienced a dramatic 384% audience engagement growth, Instagram grew 134% and Facebook increased by 17%. However, engagement for all other categories grew by 126% in […]

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Social Best Practices for the Restaurant and Beverage Industries

Shareablee recently presented two webinars on the state of social in the restaurant industry and the state of social in the beverage industry. We took an in-depth look into these industries’ social activity and what advertisers have to gain by utilizing industry best practices. Looking through the industries’ 2014 activity and engagement data, we noticed […]

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Measuring What Matters in Social Media

We are wired to love BIG and to believe that bigger is better. But in the case of measuring social media, our fixation with BIG can sometimes drive us to misleading results. Just focusing on the number of fans or followers does not indicate the true size and value of a brand’s social community. There […]

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