Tag: cbs interactive

Never Underestimate the Influencer Impact

by Robert McEvily Lauren Zupkus of CBS Interactive, who directs TV Guide’s social media, was just in our office last week, and I caught a little of her conversation with Tania. “What do you think most marketers on social need to learn to do differently?” Tania asked. “How are they messing up?” Some answers in […]

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